1 / 11

How to Track Twitter Account performance?

What are your thoughts about your Twitter account performance?<br>Tracking Twitter analytics help you monitor the engagement metrics of your hashtags and improvise strategies in real-time.<br>The best way to analyze which hashtag performs better is to test different sets of hashtags and track their performance. You can do that by looking at the engagements of your tweets manually or use a Hashtag tracker to see what is going on.<br>Visit : https://www.trackmyhashtag.com/<br>

katefinch19
Download Presentation

How to Track Twitter Account performance?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 01 HOW TO TRACK TWITTER ACCOUNT PERFORMANCE? Trackmyhashtag | trackmyhashtag.com

  2. Twitterhasevolvedintooneofthemostpopularsocialmedia platformsinthewholeworld. Ithasabout330millionusers, outof these211millioneverydayusersand330millionmonthlyusers. Everysecond, onaverage, around6,000tweetsarepostedon Twitter, whichcorrespondstoover350,000tweetssentper minute, 500milliontweetsperday, andaround200billiontweets peryear. Thesemetricsarehugeandthepotentialisenormous! WiththeeverincreasingengagementonTwitter, thereisno surprisethatsomanycompaniesandinfluencerswanttojumpon theTwitterwagon. BrandsandmarketershaveturnedtoTwitter analyticsforgatheringandanalyzingthisdataanduseitasper theiradvantages. 02 However, whenitcomestostrategy, manyfailtoutilizeeverything thatTwitterhastooffer. Therearemanyreasonsastowhythis mightbe. Butmostofthetimethesolutiontoyourproblemsis hiddenintheanalyticsofyouraccount. Similartoanyotherplatform, Twitteroffersalotofinsightsthat youcanusetobuildasolidprofile. Andtoday, Iwillcoverthemost importantTwittermetricsyouneedtokeepaneyeon.

  3. How to Track Twitter Account performance? Using Trackmyhashtag, you can track and measure your Twitter account performance including hashtag tracking, identifying influencers, Tweets, impressions, engagement, users, tracking trending and popular hashtags, competitors analysis and fetching historical Twitter data. TrackMyHashtag is an outstanding Twitter analytics tool for brands as well as individuals when it comes to understanding what content resonates with their audience. To improve engagement, this tool monitors and tracks Twitter related conversations and hashtags. TrackMyHashtag enables users to obtain: Real-time hashtag metrics Identify the most engaging media, hashtags, and URLs Geographical insights in real-time Analyze social media campaigns of your competitors Identify influencers to promote your brand

  4. Track Twitter account performance using Twitter Twitteritselfprovideanoptiontotrackandmeasureaccount performance. Itprovidesanalyticsincludingfollowers, tweet impressions, engagement, engagementrate, mentionsandeven linkclicks. TogetaccesstoTwitteranalytics, followthesesimplesteps : LogontoyourTwitteraccount. Fromyourhomefeedback, navigatetotheleftmenu. Clickon "More" (iconwiththethreedots) Clickon "Analytics"

  5. After you login to your Twitter analytics, you will have access to various insights that are categorized into four sections. 1. Home:Thehomesectionoftheanalyticsprovidesacomprehensiveoverviewofyour monthlyperformanceandengagementstatisticsincludingtop-performingtweetsand influencersthatengagingwithyouraccount.

  6. 2. Tweets: Thetweetsectionprovidesperformancemetricsoftweetspostedinthepreviousmonth andincludesthesestatistics: likes, retweets, replies, impressions, reach, engagementrate, link clicks, andmore.

  7. 3. Videos: Similartothetweetssectionthevideossectionprovidesengagementstatisticsonyour videosincludingtotalviews, completionrate, totalminutesviewed, retentionrate, andmore.

  8. 4. ConversionTracking: Theconversiontrackingsectionhelpsyoutrackmobileandwebsite-based events. Butitrequiresyoutoinstallatagonyourwebsiteorapp.

  9. TweetImpression :ImpressiononTweetshowsthetotalnumberof peoplewhoseethecontentyoushareregardlessiftheyengagewithitor not. Itisusefultokeepatrackofbutmostofthetimeitishardtocome upwithanyconclusionsbylookingattheimpressionsonly. Havingahigh numberofimpressionsandalownumberofimpressionsoftenindicates thatyouareeitherfocusingonthewrongaudienceortheopposite ( you aretargetinganarrowedone). Newfollowers :Newfollowersallowyoutoseehowmanyfollowersyour Twitteraccounthasgainedoverthepastmonths. Youcanusethisgraph toseehoweffectiveyourstrategyisandtrackquicklyyourpageis growing. Ifyourfollowercountisgoingup, thereisagoodsignthatyou aredoingsomethingright. Butifyounoticeasuddendropinyour followers, thiscouldbeasignthatitistimetochangeyourTwitter strategy.

  10. Engagement: Theengagementmetricsshowhowmanytimes peopleinteractwithyourTweet. Thisincludesretweets, replies, follows, likes, andclicks. Youcanusethisgraphtogetmore detailsaboutthespecifictypesofengagementsthattakeplaceon youraccount. TrackingwhichTweetsgeneratethemost engagementisagreatwaytoestablishpatternsanddiscoverwhat worksandwhatdoesn't. Linkclicks: IfyouareusingTwittertodrivemoreTraffictoyour website, youcanuseTwitterAnalyticstotrackhowmanylinks clickonyourlinks. Thisinsightwillgiveyouanideaofwhether yourfollowersarechoosingtointeractwithyououtsideTwitter.

  11. HashtagsworkgreatonTwitter. Butunlikeother platformssuchasPinterestandInstagram, you havetobeveryselectiveandspecificwithyour hashtagchoice. EvenTwitterrecommendsusingno morethan2hashtagspertweetforbestpractice. Sothebestwaytoanalyzewhichhashtagperforms betteristotestdifferentsetsofhashtagsandtrack theirperformance. Youcandothatbylookingat theengagementsofyourtweetsmanuallyorusea Hashtagtrackertoseewhatisgoingon. Visit : www.trackmyhashtag.com

More Related