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What Has Conversion Got To Do With Affiliate Marketing?

What Has Conversion Got To Do With Affiliate Marketing?. Sinead Hernen Director, Affiliate Partnerships Azam Marketing. About Me. Started career in Online Marketing in 2000 Managed Shop Direct affiliate programs in Manchester for three years Joined Azam Marketing in 2008

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What Has Conversion Got To Do With Affiliate Marketing?

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  1. What Has Conversion Got To Do With Affiliate Marketing? Sinead Hernen Director, Affiliate Partnerships Azam Marketing

  2. About Me • Started career in Online Marketing in 2000 • Managed Shop Direct affiliate programs in Manchester for three years • Joined Azam Marketing in 2008 • Advise on affiliate marketing strategy & Growth

  3. About Azam Marketing

  4. Azam Clients

  5. What Is Affiliate Marketing? Affiliate marketing is an online marketing practice in which businesses reward affiliates a commission for each sale or lead they generate.

  6. How Does Conversion Fit into Affiliate Marketing? CONVERSION AFFILIATE MARKETING

  7. Average Earnings Per Hundred Clicks (EPC)

  8. Conversion Can Make or Break Affiliates! • Real Value of an Affiliate Program = Number of Clicks x Conversion Rate x Commission = Actual Affiliate Revenue • 500 clicks x 2% x £30.00 = £300.00 = EPHC £60.00 = LOSS! • 500 clicks x 2% x £35.00 = £350.00 = EPHC £70.00 = BREAK EVEN!! • 500 Clicks x 3% x £30.00 = £450.00 = EPHC £90.00 = PROFIT!!!

  9. Effective Ways to Optimise Your Affiliate Conversion Rate

  10. Provide Targeted Offers, Creative & Landing Pages

  11. Optimise Your Affiliate Landing Pages - Standard

  12. Optimise Your Affiliate Landing Pages - Affiliate

  13. Eliminate Leakage...

  14. Remove Phone Numbers

  15. Geo-Target Your Landing Pages...

  16. Geo-Target Your Landing Pages...

  17. PPC and SEO Affiliates • Provide Targeted Keyword Lists • Allow Syndication of Blog Content • Provide Clear Rules & Conditions

  18. Email Marketing Affiliates • Provide quality html email creative • Make it readily available • Ensure the creative has strong call to actions • High resolution graphics and customised landing pages which are consistent with the email offer • Showcase any exclusive voucher or promo codes clearly on the creative

  19. Voucher Code/ Cashback Affiliates • Offer exclusive, personalised voucher codes (MVC2011) • Provide regular deals • Use ‘dummy’ codes or deals • Optimise your company description with targeted keywords • Create ‘Premium’ commission tier

  20. Questions & Answers @sinead_azammkt www.azam.info www.azam.net

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