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RANDOM S^*T

RANDOM S^*T. COMMUNITY. COGNITIVE SURPLUS. WORK. PLAY. SLEEP. WORK. PLAY. SLEEP. WE PERCIEVED THESE PEOPLE AS OUR REAL FRIENDS AND BUILT STRONG EMOTIONAL CONNECTIONS. AS A RESULT WE SPENT LESS TIME WITH OUR ACTUAL FRIENDS WE LACKED DEBATE, DISCUSSION AND KNOWLEDGE SHARING.

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RANDOM S^*T

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  1. RANDOM S^*T COMMUNITY

  2. COGNITIVE SURPLUS

  3. WORK PLAY SLEEP

  4. WORK PLAY SLEEP

  5. WE PERCIEVED THESE PEOPLE AS OUR REAL FRIENDS AND BUILT STRONG EMOTIONAL CONNECTIONS

  6. AS A RESULT WE SPENT LESS TIME WITH OUR ACTUAL FRIENDS WE LACKED DEBATE, DISCUSSION AND KNOWLEDGE SHARING.

  7. BECAME MATERIALISTIC AND SPENT A LITTLE TOO MUCH ON THESE

  8. WHICH PLAYED A HAND IN THIS.

  9. FREE TIME IS COGNITIVE SURPLUS BECAUSE WE HAVE AN OPPORTUNITY TO DO SOMETHING WITH IT. WE HAVE BEEN THROUGH A TIME OF FILLING FREE TIME RATHER THAN ACTUALLY DOING ANYTHING WITH IT. COGNITIVE SURPLUS ISNT JUST ABOUT THE USE OF NEW SOCIAL TOOLS. ITS ABOUT LOTS OF GROUPS TRYING NEW THINGS AND MAKING DEVELOPMENTS.

  10. WHAT IF YOU TOOK AN AGGREGATE OF THE WORLDS COGNITIVE SURPLUS? HOW BIG WOULD THAT BE? LETS START WITH WIKIPEDIA

  11. 100 MILLION HOURS OF CUMULATIVE THOUGHT AMERICAN’S WATCH ROUGHLY 200 BILLION HOURS OF TV EACH YEAR THATS ABOUT 2000 WIKIPEDIA’S – ANNUALLY!!! EVEN SUBSETS ARE ENOURMOUS – ROUGHLY 200 MILLION HOURS PER WEEKEND SPENT WATCHING COMMERCIALS.

  12. SEEMS FUNNY DOESNT IT WHEN PEOPLE THEN ASK... ”WHERE DO THEY FIND THE TIME?”

  13. SOCIETY IS SHAPED AS MUCH BY INCONVENIENCE AS BY CAPABILITY. UPGRADING ONES IMAGINATION ABOUT WHAT IS POSSIBLE IS ALWAYS A LEAP OF FAITH. WE ARE FUNDEMENTALLY SOCIAL BEING’S AND THERE IS GREAT VALUE IN SEEING THAT YOU ARE NOT ALONE.

  14. THINKING ABOUT THE PRODUCT INSTEAD OF HOW THE COMMUNITY USE THE PRODUCT CAN LEAD TO A MILKSHAKE MISTAKE

  15. HOW CAN WE MAKE OUR MILKSHAKES BETTER? MILKSHAKE MISTAKES!

  16. Always Alone Rarely bought anything else Never consumed in the store

  17. PROFESSIONAL AMATUER

  18. SO WHY IS THIS SH^T IMPORTANT TO US? https://www.mckinseyquarterly.com/How_we_see_it_Three_senior_executives_on_the_future_of_marketing_2835

  19. Gareth Kay, Associate Partner and Director of Brand Strategy at Goodby, Silverstein & Partners, and Edward Boches, Chief Innovation Officer at Mullen, will inspire us all with thoughts on how strategy has to evolve if it’s to inform work that’s interactive, shareable, and participatory.

  20. HE HATES DIGITAL STRATEGY

  21. BUT STRATEGY FOR THE POST-DIGITAL WORLD

  22. NEW TECHNOLOGY, DIFFERENT CULTURE

  23. A GREAT DIGITAL STRATEGY CAN BE INFLUENCED AS MUCH BY THE DOING AS BY THE THINKING

  24. “LESS ABOUT MASTER STRATEGY AND MORE ABOUT BROAD EXPERIMENTATION. THIS IS GENERALLY BECAUSE NO ONE HAS A CLUE WHAT THE NEXT GREAT IDEA WILL LOOK LIKE”. CLAY SHIRKY

  25. 1. BE INTERESTED IN WHAT PEOPLE ARE INTERESTED IN

  26. 1. BE INTERESTED IN WHAT PEOPLE ARE INTERESTED IN 2. BE INTERESTING NOT JUST RIGHT

  27. 1. BE INTERESTED IN WHAT PEOPLE ARE INTERESTED IN 2. BE INTERESTING NOT JUST RIGHT 3.DO STUFF, DON’T JUST SAY STUFF

  28. 1. BE INTERESTED IN WHAT PEOPLE ARE INTERESTED IN 2. BE INTERESTING NOT JUST RIGHT 3.DO STUFF, DON’T JUST SAY STUFF 4. EXPERIMENT WITH STORYTELLING

  29. 1. BE INTERESTED IN WHAT PEOPLE ARE INTERESTED IN 2. BE INTERESTING NOT JUST RIGHT 3.DO STUFF, DON’T JUST SAY STUFF 4. EXPERIMENT WITH STORYTELLING 5. MAKE THE EVERYDAY PLAYFUL AND USEFUL

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