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The Irreducible 209 - Tom Peters' Manifesto for Excellence

Explore Tom Peters' insights on excellence, innovation, and game-changing strategies through "The Irreducible 209." Discover key principles and rules for business success in a rapidly evolving world.

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The Irreducible 209 - Tom Peters' Manifesto for Excellence

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  1. Tom Peters’EXCELLENCE. ALWAYS.XAlways/Bangkok/01August2006

  2. Slides* at …tompeters.com*also “long”

  3. 25

  4. TheIrreducible209+

  5. A frustrated participant at a seminar for investment bankers in Mauritius listened impatiently to my explanation of differences of opinion among me, Mike Porter, Gary Hamel, Jim Collins, etc. Finally, he’d had enough. “What, if anything,” he asked, “do you believe ‘for sure’?”I mumbled something, but his query started rumbling around in my mind. Three days later, wandering on a Sunday in London, the idea of “the irreducibles” occurred to me—and I started jotting down notes on stuff I do indeed believe “for sure.” Before I knew it, a few days later, the list had grown to 209 items. Hence “The Irreducible209” that follows.Tom Peters

  6. That’s a Big Number ….

  7. THREE BILLION NEW CAPITALISTS—Clyde Prestowitz

  8. EXCELLENCE. THE MANDATE.

  9. “If you don’t like change, you’re going to like irrelevance even less.”—General Eric Shinseki, Chief of Staff. U. S. Army

  10. “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”—Charles Darwin

  11. EXCELLENCE. STARTERS.

  12. Radio City Music HallSeptember 2005

  13. Franchise Lost!TP:“How many of you[600]reallycravea new Chevy?”NYC/IIR/061205

  14. 2P.3E.

  15. People.Product.Execution.Enthusiasm.Excellence.

  16. EXCELLENCE. THE WORD.

  17. SynonymsPurityTranscendenceVirtueEleganceMajestyAntonymsMediocritySynonymsPurityTranscendenceVirtueEleganceMajestyAntonymsMediocrity

  18. EXCELLENCE. GAMECHANGER.

  19. Excellence1982: The Bedrock “Eight Basics” 1. A Bias for Action 2. Close to the Customer 3. Autonomy and Entrepreneurship 4. Productivity Through People 5. Hands On, Value-Driven 6. Stick to the Knitting 7. Simple Form, Lean Staff 8. Simultaneous Loose-Tight Properties”

  20. ExIn*: 1982-2002/Forbes.comDJIA: $10,000 yields $85,000EI: $10,000 yields $140,050*Forbes/Excellence Index/Basket of 32 publicly traded stocks

  21. Old Rule Big Dogs Own the Street Be No.1 or No. 2 in the Market Shareholders Rule Be Lean and Mean Rank Players; Go With the A’s Hire a Charismatic CEO Admire My Might Source: Fortune/07.24.2006 New Rule Agile Is Best; Big Can Bite Create Something New The Customer Is King Look Out, Not In Hire Passionate People Hire a Courageous CEO Admire My Soul Sorry, Jack: The New Rules

  22. EXCELLENCE. ADVERSARIES.

  23. Hardball: Are You Playing to Play or Playing to Win? by George Stalk & Rob Lachenauer/HBS Press“The winners in business have always played hardball.” “Unleash massive and overwhelming force.” “Exploit anomalies.” “Threaten your competitor’s profit sanctuaries.” “Entice your competitor into retreat.”Approximately 640 Index entries: Customer/s (service, retention, loyalty),4. People (employees, motivation, morale, worker/s),0. Innovation (product development, research & development, new products),0.

  24. Them-UsTom Peters/0624.2006

  25. “Them” “Us”Strategy EXECUTIONPlanning ActionMarketing Selling/SalesMarkets CustomersCustomers ClientsMicro-segmentation Big Stuff (Women, Boomers)Cost minimization Revenue maximizationSynergy/“Efficiencies” Decentralization“Strategic supplier” Pioneering supplierProcess ProjectEffectiveness ExcellenceMen WomenLeadership Management + LeadershipStandardization Exceptionalism (53 = 53)Big clients COOL clientsPrestigious Board INTERESTING Board

  26. Porter.Drucker.Bennis.Peters.

  27. Importance of Success Factors by Various“Gurus”/(Unreliable) Estimates by Tom PetersStrategySystemsPeoplePassionPorter50%20 20 10 Drucker 25% 35 25 15 Bennis 25% 20 30 25Peters 15% 20 4025

  28. good words.Bad words.

  29. Words that may NOT be used in my presence:“Motivate” “Market”

  30. Words that may NOT be used in my presence:“Motivate”

  31. “In the end, management doesn’t change culture. Management invitesthe workforce itself to change the culture.”—Lou Gerstner

  32. Words that may NOT be used in my presence:“Market”

  33. SellSellSell

  34. EXCELLENCE. ALWAYS.

  35. “Why in the world did you go to Siberia?”

  36. The Peters Principles: Enthusiasm. Emotion. Excellence. Energy. Excitement. Service. Growth. Creativity. Imagination. Vitality. Joy. Surprise. Independence. Spirit. Community. Limitless human potential. Diversity. Profit. Innovation. Design. Quality. Entrepreneurialism. Wow.

  37. Business* ** (*at its best):An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that elicits maximum concerted human potential in the wholehearted service of others.*****Excellence. Always.***Employees, Customers, Suppliers, Communities, Owners, Temporary partners

  38. Business:The Ultimate Creative Endeavor.

  39. Business:The Ultimate Personal Development-Growth Experience.

  40. Business:The Ultimate Transcendent Service Opportunity.

  41. EXCELLENCE. INNOVATE. OR. DIE.

  42. “A focus on cost-cutting and efficiency has helped many organizations weather the downturn, but this approach will ultimately render them obsolete.Only the constant pursuit of innovation can ensure long-term success.”—Daniel Muzyka, Dean, Sauder School of Business, Univ of British Columbia (FT/09.17.04)

  43. Pathetic!

  44. “Forbes100” from 1917 to 1987: 39 members of the Class of ’17 were alive in ’87; 18 in ’87 F100; 18 F100 “survivors” underperformed the market by 20%; just 2 (2%), GE & Kodak, outperformed the market 1917 to 1987.S&P 500 from 1957 to 1997: 74 members of the Class of ’57 were alive in ’97; 12 (2.4%) of 500 outperformed the market from 1957 to 1997.Source: Dick Foster & Sarah Kaplan, Creative Destruction: Why Companies That Are Built to Last Underperform the Market

  45. “I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, ‘How do I build a small firm for myself?’ The answer seems obvious:Buy a very large one and just wait.”—Paul Ormerod, Why Most Things Fail: Evolution, Extinction and Economics

  46. “I don’t believe in economies of scale.You don’t get better by being bigger. You get worse.”—Dick Kovacevich/Wells Fargo/Forbes/08.04 (ROA: Wells, 1.7%; Citi, 1.5%; BofA, 1.3%; J.P. Morgan Chase, 0.9%)

  47. Scale?“Microsoft’s Struggle With Scale”—Headline, FT, 09.2005“TroublingExits at Microsoft” —Cover Story, BW, 09.2005“Too Big to Move Fast?”—Headline, BW, 09.2005

  48. Sluggish + Obese + Unimaginative + More Sluggish + More Obese + More Unimaginative + Even More Sluggish + Even More Obese + Even More Unimaginative = Nissan + Renault + GM = Innovative, Agile Challenger for Toyota????

  49. “Almost every personal friend I have in the world works on Wall Street. You can buy and sell the same company six times and everybody makes money,but I’m not sure we’re actually innovating. … Our challenge is to take nanotechnology into the future, to do personalized medicine …”—Jeff Immelt/2005

  50. More than $$$$#1R&D spending, last 25 years?

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