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Chapter 8

Chapter 8. Entertainment Industry. Lesson 8.1. Entertainment Profits. The Profit Makers. Only ____ of 7 major Hollywood studios turned profits in 1998, despite record audiences.

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Chapter 8

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  1. Chapter 8 Entertainment Industry

  2. Lesson 8.1 Entertainment Profits

  3. The Profit Makers • Only ____ of 7 major Hollywood studios turned profits in 1998, despite record audiences. • Paramount Pictures (Viacom, Inc.) and 20th Century Fox Film Corporation were successful thanks to __________ ($1.8B tickets) • Others suffered b/c of high cost of the ____________ and distribution

  4. Cost Cutting Strategies • Cut the # of _______ Release Movies • Released in more than ________ theaters at 1 time • Low budget movies capitalize on the promotional budget of major movies by using similar __________ in the title

  5. Profit depends largely on the ___________ of the film overseas Generating film revenue: Ratio of tickets sold to the cost of production process Income from: Merchandising _____________ Relationships to ________ parks Global releases Ticket sales in the U.S. and abroad Profit and Opportunity

  6. Worldwide distribution revenue is critical Fox sold nearly $2 B in movie ticket sales outside the U.S. 1998 ______________ release can increase receipts by 50 to 100% Most films generate less than ______ of their final income from domestic ticket sales alone The 1.3 B people in _________ is a promising new potential audience Cultural Profit Opportunities

  7. Fast Money • The difference between entertainment and sports is determined by the ______. • ___________ racing is one of the fastest growing forms of entertainment. • Created a mutual fund to secure financing for their expensive form of entertainment • Investment stocks from 50 sponsor companies are included • Individual drivers have 1 sponsor who pays for the car and the upkeep.

  8. Lesson 8.2 Distribution of Entertainment

  9. Ways to Distribute • Traditional T.V. networks • _________ • Satellite • _________

  10. # of cable channels has increased Programs are picked up by a master _________ and delivered to homes throughout the country _ time cost to install __________ fee New cable channels target specific demographic markets 80% of American homes had cable hook-up Cable Mania

  11. Satellite Television • Allows ______ areas to receive stations • Must buy a ___ ($130) • Subscribe to monthly service • Offering more than 200 channels • 40 M homes by 2007

  12. Internet Entertainment • Web based companies that markets sports info, interactive games, ____________, chat rooms and sports-related merchandise online • _________________: selling merchandise on the Internet • Internet is becoming most valuable place to advertise

  13. Movie Marketing • _________ or previews – advertisements for other movies • Well-coordinated promotional plan can wring out the last drop of consumer interest • _______________ ads can also increase video rentals. • Use suggestive selling

  14. _______________ Developed web page that made it look like a real news story Added short, intriguing trailers Per-screen revenue was over $56,000 ______________ Bypassed theater release Sold directly o rental and sales of video ($10 mil.) Effective Examples

  15. See It At Home • _________ sold at mass market retailers • Wal-Mart • Stimulate sales in music and video specialty stores through Point-of-Purchase (_____) displays • Movies on DVD may replace videotapes

  16. Lesson 8.3 Marketing Music and Theater

  17. Hip-hop sales inc. Marketing Rap __________ – inclusion on a CD of excerpts Many music label executives use __________ to decide what is marketable Mainstream Rap Madison Ave in NY is home Singers and dancers featured in TV ads. Changing to more ___________ messages Today’s Top Music

  18. Broadway uses: billboards, radio, upscale theater magazines, and other publications ____________ is major source of promotion Fascination with the lights and the people ___________ is credited with increasing sales Metropolitan Opera of New York (The Met) Duke University course Gain knowledge and appreciation for the arts Promoting Theater

  19. __________ Agent, promoter, and artists manager “Wildcat” tours cut out the agent Robert F.X. Sillerman bought out most regional promoters. Now runs 98% of the concerts ____________ Mpeg Layer 3 – pirating of music for free, illegally from the Internet Free software program Still changing by finding ways to bypass record company Distributing Music

  20. Lesson 8.4 Awards and Annual Events

  21. The Oscars • Most famous and prestigious award • Given by: Academy of Motion Picture Arts and Sciences • 5,000 members determine each award • Nomination is a promotional bonanza for those involved • No more than ____nominations are made for each category • Winners featured on magazine covers, newspapers • Winning an award and getting a nomination have promotional value money cannot buy • Have 2nd highest viewership after the ________________ • Sunday night on ABC through 2008 • In 1998 ABC charged $915,000 per ad minute

  22. National Academy of Recording Arts and Sciences (NARS) ______ Categories Winners selected by vote of the committee members Brings a lot of attention Does not guarantee success or ________ New artist categories are sometimes never heard from again Examples???? The Grammys

  23. The Emmys • __ member organization • Academy of Television Arts and Sciences • Presents Primetime and Daytime • Winning shows or stars can increase the _________ audience

  24. The Tonys • Named after Antoinette Perry • Served as head of the Board of the American Theatre Wing • Given to professionals in _______ for distinguished achievement • Ratings up when _____________ was host

  25. Lesson 8.5 Entertainment Marketing Careers

  26. Marketing You You are the major ___________ Know what you want to do and what it takes to get the job Gather info on the job to make a decision Know what is _______ How to Prepare Conduct __________ Sources of info Internet People you know Company reports Business directories College placement offices Recent news articles Getting There From Here

  27. Marketing Jobs • Opportunities for marketers, advertisers, and public relations specialists will be among the fastest growing in the nation through 2006 • # of _____________ rises – the # of artists, performers, and staged performances will increase • General background in these fields can urn into a focus on _____________________

  28. Marketing Relations Specialist • Build and maintain positive relationships between their employer and the public • Looks out for the best __________ of another • Keep the media and consumers aware of the company or person they represent • More opportunities in _______________ • College degree preferred combined with experience (Internship)

  29. Marketing/Advertising Mgrs • Intense ___________ • Potential to earn high salaries • Long _________ • Jobs dictated by consumer interest at the time (flexible) • Responsibilities • Strategic planning, sales, advertising, pricing, product development

  30. Skill Requirements • Math, communication, interpersonal skills • Ability to communicate persuasively orally and in writing • Ability to work on a __________ • ____________ • Initiative • Self-confidence • Maturity • Flexibility

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