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Technological Advancements in International Elections November 14, 2007

Technological Advancements in International Elections November 14, 2007. Role of Technology: 2006 -2008. U.S. 2006: Arguably the “YouTube” Election? France 2007: Heavy emphasis on video (Sarkozy); blogging (Royal). Influence of Video. 2006: Exposure, Exposure, Exposure!

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Technological Advancements in International Elections November 14, 2007

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  1. Technological Advancements in International Elections November 14, 2007

  2. Role of Technology: 2006 -2008 • U.S. 2006: Arguably the “YouTube” Election? • France 2007: Heavy emphasis on video (Sarkozy); blogging (Royal)

  3. Influence of Video • 2006: Exposure, Exposure, Exposure! • 2008: Video-Centric Design • Off-Loading Hosting • Security

  4. Bloggers to Content Creators • 2004: Bloggers as journalists • 2008: User creationism • Create your own ad contests • Independent content: ala “Obama Girl”

  5. Social Networking & Web 2.0 • 2006: MySpace, Facebook, Friendster, et al • MySpace – over 60 million visitors a month • Youth focus • Full disclosure • 2008: Leveraging SocNets and Verticals

  6. Mobile Campaigning • SMS and MMS to deliver the GOTV and Action Alerts. • Short common codes • Fundraising via mobile phone • WAP & .mobi sites Click to watch the ad

  7. CRM Systems • Data management • Microtargeting • Relationship management • Campaign coordination

  8. Offline Technology • Mobile phone applications: move away from PDAs • VOIP phonebanks • Outbound phoning • Virtual townhalls • Proximity marketing: utilizing bluetooth technologies

  9. Shifting Focus: Closed Societies • Belarus • Burma • China • Cuba • Egypt • Iran • North Korea • Saudi Arabia • Syria • Tunisia • Turkmenistan • Uzbekistan • Vietnam Thirteen “Enemies of the Internet” as described by Reporters Without Borders

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