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9 STEPS to ENSURE REAL-TIME EMAIL MARKETING 01 Begin with a strategy based on customer needs. 02 Integrates marketing technology to address the real-time. omni-channel customer journey Collect customer insights in creative and meaningful manner 03 04 Ask customers to share little personal information. Gather contextual data you 05 Segment your audience based on the most useful data Captured Organizing data around customer personas to understand customers and predict behaviours. 06 07 Use Delved insights personalize real-time cutomer emails 08 Continually update segments or personas 09 Repeat the process to capture more behaviours & preferences for your customers