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FRONTLINE ADVOCACY Promotion + Marketing=Advocates

FRONTLINE ADVOCACY Promotion + Marketing=Advocates. Did you Know 4.0 from YouTube. Did You Know 4.0. The Current Scene in School Libraries. Digital Divide is widening Reading is changing Participatory culture Students unplug in school Less critical thinking, “good-enough information”.

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FRONTLINE ADVOCACY Promotion + Marketing=Advocates

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  1. FRONTLINE ADVOCACYPromotion + Marketing=Advocates

  2. Did you Know 4.0 from YouTube Did You Know 4.0

  3. The Current Scene in School Libraries • Digital Divide is widening • Reading is changing • Participatory culture • Students unplug in school • Less critical thinking, “good-enough information”

  4. Missing Your Librarian? • Templeton Elementary School, Indiana • Missing Librarian play on You Tube THAT’s a core group of advocates!

  5. Our School Library Tools • AASL Standards for the 21st Century Learner • Standards in Action • NEW program Guidelines, Empowering Learners • A NEW mission statement! • NEXT: New AASL program evaluation rubric • NEW: New York State SLMPE rubric

  6. Staying Informed • AASLForum & AASL Blog • Facebook and Twitter • @ your School Library Campaign • Electronic Discussion Lists • Learning Standards • ALA Connect!! • Toolkits -Health and Wellness kit -Crisis Kit -Parent Outreach Toolkit • Hotlinks • ALA’s Add It UP New

  7. New Studies to Support Us • Knight Commission: Informing Communities:Sustaining Democracy in the Digital Age School Libraries report

  8. Promotion+Marketing=Advocates Public Relations: a one-way communication for getting the message across: • WHO we are • WHAT we do • WHEN and WHERE • And, for WHOM

  9. Promotion+Marketing=Advocates Marketing: A planned and sustained process to assess the customer’s needs and then to select materials and services to meet those needs. • Know the customer’s needs • Who are they? • What do they need? • When and where can we best deliver it? • What are you willing to pay? ($)

  10. The Four Points • School libraries change lives. • School libraries build community. • School libraries are a smart investment. • School libraries save lives.

  11. Advocacy video • What advocacy thinking do you see? • Substitute “school libraries” and “school librarians”

  12. Elevator Speech • A short, persuasive statement that an entrepreneur makes to a potential investor in the time it takes for an elevator ride (Wikipedia 2008),

  13. Reach out to YOUR “stakeholders • What do they really want; not what do you want them to want. Wear their shoes….. • Who are YOUR stakeholders? • Simple methods to reach out have a high impact

  14. Reach out to YOUR “stakeholders Sidwell Friends School in Washington, DC reaches out to their stakeholders!

  15. Be Involved! • Federal Legislation needs your support right now: -ESEA reauthorization needs to include specific library language. -Watch for movement on the Harkin Bill for Education Jobs -The Common Core Standards need your feedback HOW? CALL! VISIT! FAX using Capwiz (ALA & NYLA)INVITE! ATTEND Library Advocacy Day on June 29 in Washington, DC!

  16. Share the stories

  17. Optimus Prime YOU are the hero!

  18. http://nassausls.wikispaces.com Sara Kelly Johns skjohns@gmail.com (Or catch up to me on Twitter and Facebook!) THANK YOU!

  19. 10 Action Steps for Frontline School Advocacy • Involve • Teach • Inform • Illustrate • Encourage • Enlist • Listen • Brainstorm • Welcome • Thank, thank, thank!

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