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Twitter hashtag: #onzroadshow. Twitter hashtag: #onzroadshow. Effective social media strategies Jaya Gibson Communications & Projects Manager. Twitter hashtag: #onzroadshow. Thank you Skills Active. Twitter hashtag: #onzroadshow. Twitter hashtag: #onzroadshow.
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Twitter hashtag: #onzroadshow Twitter hashtag: #onzroadshow
Effective social media strategies Jaya Gibson Communications & Projects Manager Twitter hashtag: #onzroadshow
Thank you Skills Active Twitter hashtag: #onzroadshow
Introductions • Name, Org & Position • What networks your org is on • Why you are here and what you hope to get out of this session Twitter hashtag: #onzroadshow
Social Media Handles:Jaya GibsonTwitter: @jaya_gibsonONZTwitter:@outdoorsnz_nzYou can find ONZ & myself on these networks:
=$174 USD Twitter hashtag: #onzroadshow 14
It’s about networks of people! It’s your party Twitter hashtag: #onzroadshow 17
ONZ Social Media • Consistency - 30mins - 1hr a day • Automation • Build organic audience • Engage
Trends in Social Media • Semi-guaranteed engagement • The death of the ‘viral’ • Rich media content & platforms boom (even more) • Mobile, mobile, mobile. • Offline events will continue to be pushed as online events.
Mobile, mobile, mobile… “We’re going to execute this mission to make the world connected and build value over the long-term. The bigger question that will define how we’ve done is how we do with mobile.” – Mark Zuckerberg
Listening & responding • Why is it important to listen? Because there are conversations you can take part it... https://twitter.com/search?q=nzmustdo&src=typd
Listening & responding List - NSOs List - RSTs Home feed – the people I follow Keyword – ‘SportNZ’
Listening & responding How to listen & when to respond
Listening & responding Who are you talking to? Understand your audience Sentiment Number of RTs & where they came from Number of clicks & on which content
Listening & responding Do your research…
Engaging Offline • QR Codes - Quick Reaction or Quick Read
QR Codes are limited only by your imagination www.unitaglive.com/qrcode 10 Commandments guide - good resource for learning
Carrying on the discussiononline http://www.linkedin.com/groups/Marketing-Communications-Forum-Outdoors-Community-4963081/about
Exclusive services to our community • Social media & marketing services • Strategy • Workshops & training • Setup & management • Design • Website design • Graphic Design
Some of the members we’re working with • NZRA • Wild Earth • Forest & Bird • NZOIA • Te Araroa • Dunedin City Council • Wellington City Council