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Navigating Platform Ecosystem Tensions: Strategies for Governance Success

Explore the dynamics of platform ecosystems, managing tensions such as generativity vs. control, stability vs. change, and collective vs. individual needs. Learn effective governance mechanisms, rules, and structures for successful platform management.

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Navigating Platform Ecosystem Tensions: Strategies for Governance Success

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  1. Platform governance

  2. Main issues • Managing • Network effects – multi-sided markets • Tensions • Architectures

  3. Tensions Paradox: opposites, present at the same time Trade-off: balance Dualism: either or, balance Ambidexterity Duality: opposites & mutually enabling, presupposing each other Dialectics: conflict, opposing “forces” .. Duality and dialectics: dynamics

  4. Duality • Complex machine/system • Adapt to changing environment (technologies, user requirements, ..) • All components cannot be change at the same time • To keep some stable, others must change • To change some, others must stay stable

  5. Platform ecosystems

  6. Tensions • Changes over time, dynamic • No users • No apps • Changing environment • Competition • …

  7. Tensions • Generativity – control • Exaptive bootstrapping • Duality/reflexivity: stable platform -> many apps -> new ideas, requirements -> platform change (ex: Facebook) • Stabilization – de-stabilization • ERP case: • Standard – variety • Control – autonomy • Collective - individual • Bank case: stability & control – change • SW case: co-created value – governance costs

  8. Governance mechanisms Rules: who gets access to what Prices Support/collaboration “Distributed tuning”

  9. Consumer platforms • Uber, Airbnb, vipps, finn.no • User accout • Personal data • Credit card • Taxi drivers, .. • Certification rules

  10. Software platforms • Platform wide or dyadic governance • Partner levels • Certification • Technical barriers/control. Ex: iPhone • Governance costs

  11. More specific governance ”parameters” Governance structure Resources and documentation Accessibility and control Trust and perceived risks Pricing External relationships

  12. “Governing through technology” • Boundary resources • Ex: iPhone • Download apps from iTunes • Certificates

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