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Public Relations

Public Relations. PUBLIC RELATIONS. Public Opinion Reputation Public Relations vs. Advertising. Public Opinion. Reputation. Public Relations vs. Advertising. DIFFERENT TYPES OF PUBLIC RELATIONS PROGRAMS. Corporate Reputation Management. Crisis Management.

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Public Relations

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  1. Public Relations

  2. PUBLIC RELATIONS Public Opinion Reputation Public Relations vs. Advertising

  3. Public Opinion

  4. Reputation

  5. Public Relations vs. Advertising

  6. DIFFERENT TYPESOF PUBLIC RELATIONS PROGRAMS

  7. Corporate Reputation Management

  8. Crisis Management

  9. Public Communication Campaigns

  10. Marketing Public Relations

  11. KEY DECISIONS GUIDING PUBLIC RELATIONS PLANS

  12. Research and SWOT Analysis

  13. Targeting

  14. Objectives and Strategies

  15. The Big Idea

  16. PR’s Role in IMC

  17. THE COMMON TYPESOF PUBLIC RELATIONS TOOLS Advertising Publicity Publications Other Tools Online

  18. Advertising • House Ads • Public Service Announcements • Corporate Advertising

  19. House Ads

  20. Public Service Announcements

  21. Corporate Advertising

  22. Publicity • News Releases • Pitch Letters • Press Conferences • Media Tours

  23. News Releases

  24. Pitch Letters

  25. Press Conferences

  26. Media Tours

  27. Publications

  28. Other Tools • CDs, Online Video & Others • Speakers &Photos • Displays & Exhibits • Special Events & Tours

  29. DVDs, CDs, Podcasts, Books, & Online Video

  30. Speakers & Photos

  31. Displays & Exhibits

  32. Special Events & Tours

  33. Online Communication

  34. THE BOTTOM LINE

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