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Bengkel Pengendalian Stor dan Stok

Learn to optimize stock management, create an appealing store atmosphere, leverage visual merchandising techniques, and ensure store security in this comprehensive workshop.

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Bengkel Pengendalian Stor dan Stok

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  1. Bengkel Pengendalian Stor dan Stok

  2. Objektif • Menghargai kesan fizikal dan psikologi kemudahan stor terhadap pelanggan, pekerja dan operasi • Untuk membezakan fizikal stor dan operasi stok • Untuk mengenalpasti kepentingan rekod-rekod dan akibat tidak mengikut peraturan

  3. Objektif • Untuk merancang tempat stor yang berkesan • Untuk mengenalpasti dan membincang penggunaan perisian • Untuk pengenalpasti cara-cara megatasi masaalah kecurian dan teknik-teknik mengelakkannya

  4. Objectives

  5. Keadaan Stor • Termasuk infrastruktur yang bersesuaian dengan keadaan klinik. - bilik - rak - layout - label - rupa - bin-card - rupa - kategori barangan - kebersihan - peralatan - jadual

  6. Merchandising Adalah kedudukan barangan untuk dijual

  7. External Impression • The placement of the store, the architecture, storefront, signage, entrances, and display windows contribute to the first impression.

  8. Internal Impression • The use of shape, size and color, the layout, lighting, signage, and fixtures create an image.

  9. Store Atmosphere • The aesthetic and emotional effect created by physical features – the total sensory experience. • Sight appeal • Sound appeal • Scent appeal • Touch appeal • Taste appeal • Store theatrics • Décor themes • Store events

  10. Exterior Store Design • Positioning • Architecture • Marquees • Frontage

  11. Interior Store Design • Aesthetics • Size perceptions • Shapes • Color perceptions

  12. Space Planning • Space utilization • Space productivity • Store productivity measures • Planograms

  13. Store Productivity Areas • Space organization • Space allocation • model stock method • sales productivity method • Store layout • merchandise location • Sales floor arrangement

  14. Visual Merchandising • Retail displays are nonpersonal, in-store presentations and exhibitions plus information. • Display types: • Selection or open displays • Special displays • Point-of-purchase displays (POP) • Audiovisual displays

  15. Displays • Display concepts • Display elements • Display components • Display principles • unity • variety • dominance • rhythm • balance

  16. Display Content • Unit groupings • Related groupings • Theme groupings • Display arrangement • pyramid • zigzag • step arrangement • fan arrangement

  17. Store Security • Protective measures against theft and fraud. • Shoplifting techniques used by thieves: • booster • diverter • blockers • sweeper • walker • wearer • carrier • self-wrappers • price changer • spoiler • returner

  18. Detection & Prevention Devices • Mirrors • Observation towers • Closed-circuit television • Electronic bugs

  19. Customer Fraud • Bad checks • Bad credit cards

  20. Employee Theft • Eater • Smuggler • Discounter • Dipper • Embezzler • Partner • Stasher

  21. Supplier Theft • Short counts • Delivering fewer items • Merchandise removal

  22. Chapter Outline • Store Environment • Exterior Store Design • Interior Store Design • Visual Merchandising • Store Security

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