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Bengkel Pengendalian Stor dan Stok

Bengkel Pengendalian Stor dan Stok. Objektif. Menghargai kesan fizikal dan psikologi kemudahan stor terhadap pelanggan, pekerja dan operasi Untuk membezakan fizikal stor dan operasi stok Untuk mengenalpasti kepentingan rekod-rekod dan akibat tidak mengikut peraturan. Objektif.

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Bengkel Pengendalian Stor dan Stok

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  1. Bengkel Pengendalian Stor dan Stok

  2. Objektif • Menghargai kesan fizikal dan psikologi kemudahan stor terhadap pelanggan, pekerja dan operasi • Untuk membezakan fizikal stor dan operasi stok • Untuk mengenalpasti kepentingan rekod-rekod dan akibat tidak mengikut peraturan

  3. Objektif • Untuk merancang tempat stor yang berkesan • Untuk mengenalpasti dan membincang penggunaan perisian • Untuk pengenalpasti cara-cara megatasi masaalah kecurian dan teknik-teknik mengelakkannya

  4. Objectives

  5. Keadaan Stor • Termasuk infrastruktur yang bersesuaian dengan keadaan klinik. - bilik - rak - layout - label - rupa - bin-card - rupa - kategori barangan - kebersihan - peralatan - jadual

  6. Merchandising Adalah kedudukan barangan untuk dijual

  7. External Impression • The placement of the store, the architecture, storefront, signage, entrances, and display windows contribute to the first impression.

  8. Internal Impression • The use of shape, size and color, the layout, lighting, signage, and fixtures create an image.

  9. Store Atmosphere • The aesthetic and emotional effect created by physical features – the total sensory experience. • Sight appeal • Sound appeal • Scent appeal • Touch appeal • Taste appeal • Store theatrics • Décor themes • Store events

  10. Exterior Store Design • Positioning • Architecture • Marquees • Frontage

  11. Interior Store Design • Aesthetics • Size perceptions • Shapes • Color perceptions

  12. Space Planning • Space utilization • Space productivity • Store productivity measures • Planograms

  13. Store Productivity Areas • Space organization • Space allocation • model stock method • sales productivity method • Store layout • merchandise location • Sales floor arrangement

  14. Visual Merchandising • Retail displays are nonpersonal, in-store presentations and exhibitions plus information. • Display types: • Selection or open displays • Special displays • Point-of-purchase displays (POP) • Audiovisual displays

  15. Displays • Display concepts • Display elements • Display components • Display principles • unity • variety • dominance • rhythm • balance

  16. Display Content • Unit groupings • Related groupings • Theme groupings • Display arrangement • pyramid • zigzag • step arrangement • fan arrangement

  17. Store Security • Protective measures against theft and fraud. • Shoplifting techniques used by thieves: • booster • diverter • blockers • sweeper • walker • wearer • carrier • self-wrappers • price changer • spoiler • returner

  18. Detection & Prevention Devices • Mirrors • Observation towers • Closed-circuit television • Electronic bugs

  19. Customer Fraud • Bad checks • Bad credit cards

  20. Employee Theft • Eater • Smuggler • Discounter • Dipper • Embezzler • Partner • Stasher

  21. Supplier Theft • Short counts • Delivering fewer items • Merchandise removal

  22. Chapter Outline • Store Environment • Exterior Store Design • Interior Store Design • Visual Merchandising • Store Security

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