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Effective Tips for Influencer Marketing

Influencer Marketing is the next big thing in the digital space. Lets understand how brand can use social influencer & reach their potential Target audience

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Effective Tips for Influencer Marketing

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  1. What is Influencer Marketing ? Influencer marketing is now an established form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Yet, there are still people who don't really understand what influencer marketing is all about. Indeed, some people come across the phrase for the first time and instantly ponder, “What is influencer marketing?” The Influencer Marketing Hub is now an established website with hundreds of articles explaining the intricacies of influencer marketing, along with other types of online marketing. The original version of this post was the first article we wrote for the site. Influencer marketing agencymake it easy for brands to promote their product online.

  2. Who are Influencers ? With the rise of social media came the rise of social influencers. Typically, social influencers are knowledgeable and experienced in their industry, making their opinions, product reviews and recommendations valuable. Their advocacy for brands, campaigns and ideas can vary in authenticity, as can their amount of social media followersThere are 4 types of Influencers:1. Macro-influencer2. Micro-influencer 3. Nano-influencer 4. Celebrity influencer5. Macro-influencer

  3. Tips for Effective Influencer Marketing

  4. Identify potential influencers • Catch a rising star – Keep abreast of developing trends in your sector of the market. Use a wide variety of social media channels to find the sudden developments and rising stars, and catch them early in their careers. For example, a business in the fashion or beauty sector might visit local university and college graduation shows to find the ‘rising stars’ whose influence will grow as their experience does.

  5. Develop your own micro-influencer – If you’ve got a member of staff who has got credibility, liability and charisma, why not put them front and centre on their own social media channel. Encouraging your existing customers to ‘like and follow’ could quickly build a solid fan base. Partner for success – Why not establish a link with a local public service organization that would welcome some additional funds or products, and could support you in return. The local or national armed forces sports teams might welcome a partnership and often have significant social media followings. Similarly, local charities, clubs and organizations might all be open to a reciprocal arrangement which doesn’t always need to be financial.

  6. Create killer content • There’s no point having great influencers behind your brand if the content they are sharing and promoting is not topical, interesting and relevant to your potential customers. It’s important to spend enough time and budget on creating killer content which represents your brand and highlights its key selling points. influencer marketing agency in NaviMumbai curate top-notch content for the users to engage with. Some ideas to focus upon might be: • Videos / podcasts • Guides and tutorials • Guest blogs • Infographics • Interviews with your influencers

  7. Amplify influencer content on Facebook • Last year Facebook made changes to its platform giving brands the ability to amplify influencer posts. Prior to this update when an influencer used to post about a brand on Facebook, that brand simply had to be content with one of two scenarios: Either the post would reach the influencer’s network, or the brand could essentially re-purpose that post as brand-generated content. Now, brands have the option of scaling the reach of influencer-generated content directly to their target audiences and all at the click of a button. Influencer marketing agency in NaviMumbai develop customized strategies that would bring out the best awareness campaigns for your brand.

  8. Activate content across social media channels • For a balanced influencer campaign, ensure that you promote and share your influencer generated content across all your social media platforms. Target Facebook, Instagram, Linked In and Twitter, but also consider setting up a You Tube Channel as a supporting function. Ensure your other marketing efforts such as your website and e-mail marketing also convey the same content and messages to deliver a coherent strategy to your audience. • Influencer marketingis big business for many brands who continue to focus and invest in this area, however it will become more important to small businesses. Getting your plans started now will stand you in good stead for the future.

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