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Session08: SWOT Analysis #2

Manning School of Business. Session08: SWOT Analysis #2. Dr. Mark H. Mortensen 66.490.211 and 212 Tues &Thurs 2:00 to 3:15 3:30 to 4:45. Today. #6 TOWS analysis of Starbucks, DD, and McD. Attendance

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Session08: SWOT Analysis #2

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  1. Manning School of Business Session08:SWOT Analysis #2 Dr. Mark H. Mortensen 66.490.211 and 212 Tues &Thurs 2:00 to 3:15 3:30 to 4:45

  2. Today #6 TOWS analysis of Starbucks, DD, and McD • Attendance • Group workshop – discuss your individual SWOT and TOWS analysis of Starbucks, DD, and McD • Discussion of plans for next three sessions while I am gone.

  3. TOWS Strategic Alternatives Matrix TOWS Strategic Alternatives Matrix

  4. Today • Attendance • Group workshop – discuss your individual SWOT and TOWS analysis of Starbucks, DD, and McD • Discussion of plans for next three sessions while I am gone. Meyers-Briggs and Career Center • Groups choose company for Assignment #7

  5. Next Two Weeks 19 February – No class – Monday schedule 21 February – Class 09 – Guest speaker from Career Center on Meyers-Briggs 26 February – Class 10 – Guest speaker from Career Center on Meyers-Briggs 28 February – No class – work on group project – Assignment #7

  6. Today • Attendance • Group workshop – discuss your individual SWOT and TOWS analysis of Starbucks, DD, and McD • Discussion of plans for next three sessions while I am gone. Meyers-Briggs and Career Center • Groups choose company for Assignment #7

  7. Assignment #7: Failed Company Analysis • Choose a company for your group’s work • Group presentation: • Give a short history of the company, including a summary of their revenue history. • SWOT analysis of the company • To what do you attribute the decline of the company? • Didn’t they see this coming? Were they stupid? • 5 minute group presentation with charts

  8. Companies to Choose From • OR • You can choose a massive turnaround story: • IBM at the time of Gerstner • Atari • Blockbuster • Digital Equipment Corporation (DEC) • Enron • Kodak • Konarka (Thin film solar panels) • Lucent Technologies (sold to Alcatel to form Alcatel-Lucent) • Nortel (Northern Telecom) • Pan American World Airways (Pan Am) • Pets.com • Polaroid Corporation • Sun Microsystems (sold to Oracle) • Wang Laboratories • WorldCom

  9. Strategic Management – Spring 2013

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