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Cigarette and Tobacco Advertising

Cigarette and Tobacco Advertising. Advertising Appeals?. Sex Appeal Gender Appeal Fun/Relaxation Appeal Slogan Any others?. Gender Appeal Sex Appeal Youthfulness Appeal Sophistication Appeal Slogans Group Identification. Animations.

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Cigarette and Tobacco Advertising

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  1. Cigarette and Tobacco Advertising

  2. Advertising Appeals? • Sex Appeal • Gender Appeal • Fun/Relaxation Appeal • Slogan • Any others?

  3. Gender Appeal • Sex Appeal • Youthfulness Appeal • Sophistication Appeal • Slogans • Group Identification

  4. Animations • “Today’s teenager is tomorrow’s potential regular customer, and the overwhelming majority of smokers first begin to smoke while still in their teens…The smoking patterns of teenagers are particularly important to Philip Morris.”

  5. Candy Flavored Cigarettes? • Flavored cigarettes such as Kool’s Midnight Berry are now illegal in the U.S.

  6. Better than a Commercial? • http://www.youtube.com/watch?v=KPeQ-fO2TZA • "Film is better than any commercial that has been run on television or in any magazine, because the audience is totally unaware of any sponsor involvement."

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