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Joana Ehmes Student number: 10292748

Joana Ehmes Student number: 10292748. FASHION AND POLITICS. H ow garments express Political features of society. " fashion is freed to become both an aesthetic vehicle for experiments in taste and a political means of expression for dissidence, rebellion, and social reform.". ( Wilson,2009).

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Joana Ehmes Student number: 10292748

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  1. Joana EhmesStudent number: 10292748

  2. FASHION AND POLITICS How garments express Political features of society

  3. "fashion is freed to become both an aesthetic vehicle for experiments in taste and a political means of expression for dissidence, rebellion, and social reform." (Wilson,2009) (Pietri, 1889)

  4. Fashion embraces visual iconography within the social and political climate • In the 19’s century: • Flag was worn for patriotic parades • In the 70’s: • Flag-printed sneakers • In 2001: • Flag associated with strength, perseverance and unity

  5. ( Malandrino) Catharine Malandrino’s Flag dress Worn by many notable women as a symbol of patriotism

  6. Politics of class expressed in clothing: • Denim fabrics were associated to the working class • Menswear was relatively uniform like

  7. The 20’s century was fundamentally changed by movements and events During World War II, national commitment was expressed in various ways • From functional denim jumpsuits to military uniforms designed for the members of U.S Navy

  8. Post war America saw women quitting their wartime jobs to focus on family. • Claire McCadell created the popover dress Which able women to do domestic activities while looking chic. • Teenagers emerged as consumer setting muisic and fashion trends (McCardell, 1942)

  9. Designers, André Courrèges and Pierre Cadin captured the cold war era and space race • Rudi Gernreich paid a tribute to Sexual liberation by creating the topless “Monokino”. • With the 70’s came the adoption of conterculture iconography like the peace symbol • Women started to wear pants as a symbol of modernity. (Tam, 1995)

  10. “Modern women is a women in pants” (Saint Laurent, 1970) (Gernreich, 1964)

  11. The Danish fashion brand NOIR works with sustainable materials and fair-trade practices to blend luxury and sophistication with social responsibility. • These designers’ approaches are varied, but all demonstrate fashion’s continued ability to articulate both the concerns and aspirations of our society. THE END

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