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Monetizing in Latin America

Monetizing in Latin America. TIMWE at a glance. Overview Offered Solutions. Mobile Money. Mobile Entertainment. Mobile Marketing. Mobile marketing campaigns and strategies for mobile carriers, consumer brands, Government/NGOs and media groups Mobile ad network.

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Monetizing in Latin America

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  1. Monetizing in Latin America

  2. TIMWEat a glance

  3. OverviewOffered Solutions • Mobile • Money • Mobile • Entertainment • Mobile • Marketing • Mobile marketing campaigns and strategies for mobile carriers, consumer brands, Government/NGOs and media groups • Mobile ad network • Billing solutions leveraging access to the billing platforms of mobile carriers • Micro Payment solution for Digital Contents and services • Solutions for monetizing and distributing content to mobile users globally • Mobile carrier portal solutions (turn-key and à la carte) • TIMWE • Solutions • Profiling • Mobile Surveys • Mobile Voting • Sales Incentives Programs • SMS Communication • Loyalty Programs • Games • Applications • Music • Videos • Photos • Mobile text services • Mobile Billing Solutions • Mobile Micro Payment Solutions • TIMWE • Services 3

  4. TIMWE around the world 75+ countries 26offices 280+ mobile Carriers 3Bimobile users potential reach

  5. TIMWE Stronger Local Presence TIMWE’s LatAm Presence 215 people

  6. Continuous Growth Revenues, Million Euros

  7. LatAmInteresting Facts

  8. Internet PenetrationA Fast Growing Market Percentage comparison between internet users, 2005 versus 2011 (in %) Source: AméricaEconomia Intelligence

  9. Credit Cards vs Mobile Phones Mobile phone penetration > Credit Card penetration Need to explore alternate payments Source: Estudio de comercio electrónico en América Latina.2010

  10. Expanding Middle Class UntappedPotential! Brazil’s Case Population in Millions One of the Fastest Growing Middle Class Communities New Clients Everyday ! Source: MinisteriodaFazenda Brazil. (1) Average monthly income of 1,064-4,591 BRL.

  11. LatAm Virtual GoodsMarket Potential Brazil, Colombia, Peru, Argentina&Colombiadriving the growth. With $336 Million in 2010, the market is expected to reach $517M in 2012 24% YoY Growth

  12. MonetizationPayment Options Available For You

  13. Comparision of Payment OptionsSpecifics for LatAm Carrier Billing - Upto 10X More Coversion than Credit Cards

  14. Success Stories – Habbo Case “Mobile payment is still the biggest source of our revenue” – Sulake CEO • 243 Million users • > 90% Revenues* from Carrier Billing in LatAm

  15. It’s Not Just About Payment Solutions

  16. Understanding the LifeCycleSpecifics for LatAm Acquisition Localization Promotion • Just two major Languages, but they are different • Give the games a local touch – Use Local Elements

  17. Understanding the LifeCycleSpecifics for LatAm Retention Engagement Community Management • Metrics Driven • Leverage local social networks alongside facebook • Eg. Sonico, Orkut • Use Local Community Manager and Local Support Teams

  18. How to Choose A Partner ? • Strong Local Presence • Relations with local Media Partners • Localization Support • Payment Solutions Offering

  19. Thank you ! • TIMWE in LatAm • 11 Local Offices • Deep MarketKnowledge • Vast network of Affiliate Partners • & Large Ad Inventory • Trusted Partner for large TV Networks • M-Coin & other local payment Solutions

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