2007 Company Profile

1. 2007 Company Profile

2. 2007 Company Profile The great specialization Alluflon designs and produces cookware that exports in more than 50 countries all over the world. The company is specialized in the research and design of new and innovative solutions in order to keep track of the fast changing needs of contemporary customers.

3. A strong company and its growth Alluflon is an industrial organization that has been operating in the non-stick aluminium cookware for the last 35 years. The plants of production, warehouses and the offices are located on a surface of 40.000 sqm. of which 28,000 covered. Alluflon employs 278 people (2006 average). 2007 Company Profile

4. Company biography 1970 Alluflon was founded on June 6th 1975 the roller coating plant was conceived and set up 1986 the Moneta brand and plants were taken over 1986 the Du Pont license was obtained 1996 Alluflon achieved full compliance to the ISO 9002 standard 2004 Alluflon started with a new coating technology: the OCS (Original Curtain System) 2007 Company Profile

5. How to Reach Us The offices and production plants are located in Mondavio,in the province of Pesaro, just a few kilometers from the Marotta-Mondolfo highway exit or Marotta railway station.The nearby Falconara (Ancona) airport provides daily links to the airports of Rome and Milan and major european airports. X 2007 Company Profile

6. The Quality System Since 1996 Alluflon implemented a certified Quality Management System (QMS) in according to ISO 9000 standards. From 2002 the QMS is in compliance with the standard ISO 9001:2000 and is fully applied throughout the entire manufacturing cycle and remaining processes (sales, purchase, etc…). Alluflon is able to follow, on demand or specific request of Customer the major and severe quality control standards nowadays know. Q 2007 Company Profile

7. Turnover 1990-2006 2007 Company Profile

8. Sales Distribution 30% of sales are for the domestic market , the remaining 70% comes from sales in the foreign markets. 2007 Company Profile

9. Technical investments trough the years Included leased goods 2007 Company Profile

10. Company Brands The company operates with three own brands: Alluflon, Moneta and Iuno Moneta. The products are distributed by its sales force in many countries. 2007 Company Profile

11. 2007 Company Profile

12. Moneta’s history With a long history started in 1875 and thanks to a successful brand relaunch after Alluflon’s takeover , Moneta has become Italy’s most recognized cookware brand. During the last 130 years Moneta helped Italians everyday in their kitchens with a series of products that became part of their habits. Now Moneta is commonly perceived as a design and big value brand. 2007 Company Profile

13. Families buy Moneta Moneta is a market leader for brand awareness and market share. Moneta is the most known no stick cookware brand in Italy. 15.4% of Italians owns at least a Moneta product. That means that millions of Italians cook everyday with a Moneta product. Nomesis 2006 2007 Company Profile

14. Families buy Moneta because they know us With a 130 year long history Moneta is the most known cookware brand in Italy In fact it’s the top of mind cookware brand among italian consumers Nomesis 2006 2007 Company Profile

15. 2007 Market Share Hypermarkets and supermarkets Italian Market Share 17% Global Market share in Italy (Mln €) 13% Market share (Mln €) 11.5% Market share (Mln €) Alluflon is the second cookware company in the italian market with a market share of 17% Alluflon is also the second company in Italy for sales in the supermarkets and hypermarkets. Moneta brand has a 11.5% market share in supermarkets and hypermarkets. Nielsen-Scantrack 2007 2007 Company Profile

16. Moneta’s ranges portfolio Moneta understands contemporary customers’ needs and gives them a wide product offer. In fact, Moneta designed many cookware ranges conceived to help people with different needs and cooking lifestyles. Moneta pots and pans are beauty for their design, precious for their quality and useful thanks to their performances. 2007 Company Profile

17. Major domestic retailers Moneta products are available at major retailer s and specialty stores while Iuno Moneta products are available only in selected stores and wedding list specialists. Here’s a brief list of major Moneta retailers: Auchan/Gruppo Rinascente Carrefour/Finiper/Gs COOP Italia Conad/Leclerc Metro Gruppo Pam Bennet Despar Conforama 2007 Company Profile

18. International Markets

19. International Markets. Traditionally, European markets are a stronghold for Alluflon. Recently overseas markets increased their importance thanks to a series of partnerships in the USA. 2007 Company Profile

20. Customers portfolio Alluflon sales are usually concentrated in the major retail chains, which are served with a specific sales force. 2007 Company Profile

21. Major foreign customers Carrefour/Champion Auchan Sisteme "U" Intermarchè GB Supermarket Eroski Al Campo Albert Heijn Anttila/Kesko Aldi Lidl Orphanides Metro/Makro Tengelmann (Plus) Kaufland Globus Manor Ahold/Albert Stores Tesco/ Kipa Fortunoff Hildhrets Bed Bath & Beyond Costco* Wal Mart-Sam's Club* Product labeled with Tramontina brand 2007 Company Profile

22. Cookware world today: trends in review 2007 Company Profile

23. Pro Approach Nowadays gourmet food is no more consumed just in restaurants but also at home. Thousands of hobbyist love to cook classy meals in their kitchens. To prepare complex recipes they need a new kind of instruments, similar to the ones used by professional chefs. Meanwhile TV broadcast dozen of programs about food and cooking, transforming some chefs into celebrities. The result? Several new series of pro-style cookware endorsed by famous chefs like Gordon Ramsay or Jamie Oliver. 2007 Company Profile

24. Pro Approach PRO Moneta Alluflon have chosen as testimonials for its PRO Moneta range a couple of young Italian chefs: Ciccio Sultano and Massimo Bottura, both awarded by the Michelin Guide with two stars. Pro is a range of product specifically designed for who looks for professional performances in the kitchen with a state of the art technology combined with unique Italian design. Next months the new Gordon Ramsay’s hard anodized range will be in UK stores branded by Moneta. 2007 Company Profile

25. Functional Approach Alluflon studied with a survey consumers’ point of view about cookware merchandising in superstores. The results show that shoppers would like a different way to merchandise and communicate products in the shelves. Traditional placement with products listed by diameter and shape is considered anonymous and not helpful. Consumers would like products that communicate their function, for example which way of cooking or what kind of foods certain pans and pots are suited for . 2007 Company Profile

26. Functional Approach Recipe suitable for this product Number of servings you can prepare with this pan Product specifications An example of Moneta “Le Specialiste” packaging Alluflon followed consumers’ suggestions designing its new Moneta “Le Specialiste” range. With this new approach products are merchandised for their suggested use. In fact, in “Le Specialiste” range there aren’t pans of different diameter but, for example, a pan for 4 servings of french fries and pan for 2 servings of omelette. 2007 Company Profile

27. Market Segmentation There isn’t one kind of customer. There are many, everyone with different needs, tastes and desires. So cookware has to be designed in different ways to meet the needs of different groups of customers. 2007 Company Profile

28. Market Segmentation Moneta JungleFever Alluflon projected new ranges of products specifically intended for certain group of customers. With Moneta Jungle Fever promotional range, Alluflon designed a set of cookware with shapes, colours and decorations intended for “first meals”. Moneta X1 range, instead, is a new promotion conceived for urban singles, with a trendy and young look and shapes optimal for 1-2 servings. Moneta X1 2007 Company Profile

29. Aesthetic Modern customer doesn’t want a product that works, he wants a beautiful product that works. It means that when it’s time to design a new product a manufacturer must care as much about functional performance as about design. Iuno Moneta Leda 2007 Company Profile

30. Aesthetic All Alluflon products are manufactured according to the principles of Italian industrial design aiming to create items that combine beauty, effectiveness and usability. PRO Moneta 2007 Company Profile

31. Fashion Moneta Tentazioni Seasonally fashion changes. Colours and decorations are substituted by others, different trends inspire every year industrial design. Even in a traditional industry as cookware production, firms must be ready to change and adapt their offer to a fast paced and fast changing taste. 2007 Company Profile

32. Fashion Moneta NaturalColor In a fast changing environment Alluflon manages to keep track of this changes thanks to its proactive product design attitude and its industrial know-how that guarantees a short “time to market” for its products. Every season Alluflon presents new cookware designed to capturing the spirit of time. 2007 Company Profile

33. Private labels 2007 Company Profile

34. “Private labels” Alluflon has been chosen by several major retail groups as privileged partner and manufacturer of “private label” products. Alluflon has a real ‘complete package’ service to offer even to the most demanding retailer willing to develop its own custom brand, including preliminary marketing and merchandising analysis including, for example, issues like: Market analysis; Product range analysis and positioning Packaging design. 2007 Company Profile

35. “Private labels” Alluflon produces "private label“ ranges for the following retail chains: Carrefour Champion Auchan Sisteme "U" Intermarchè Eroski Al Campo Metro Ahold other customers are served under “exclusive” brand names 2007 Company Profile

36. Cookware world today: Techniques and Materials 2007 Company Profile

37. Curtain Coating Curtain coating is a new way to varnish aluminum disc with non stick coatings. With this system the non stick coating flows out of a slit and falls under gravity onto a conveyor belt . The result is a smoother surface and a higher thickness of the internal coating in comparison with standard roller coated application. Alluflon uses its own patented curtain coating system called OCS in several of its new ranges. Laboratory tests certifies that OCS guarantees better non stick performances, higher resistance to scratches and abrasions and a smoother surface. 2007 Company Profile

38. Induction Induction hobs are becoming everyday more popular as the state of the art cooking appliances. Loved by architects for their hi-tech look and by gourmands for their performances, induction is recognized as the new way of cooking. Alluflon created a new range of products, Moneta Magnetica, for the people who want to mix the benefits of induction with the boost and convenience of non stick aluminium cookware. 2007 Company Profile

39. Thermal Sensors The issues of energy saving and environmental sustainability are becoming everyday more crucials in contemporary world. Also in cookware something could be done to avoid the waste of resources. Alluflon designed an innovative thermal sensor “The Energysaver”, a colour change flameguard, that communicate when a pan or a pot reaches the optimal cooking temperature enabling people to turn down the heat avoiding the misspending of energy, along with perfect cooking performances. Thermal sensor contributes also to increase the life of cookware avoiding thermal shocks and overheat that could damage it. 2007 Company Profile

40. Silicone Handles Silicone is the material that is changing the handles design in cookware today. This material with its features mixes the stay cool benefits of bakelite with the versatility of stainless steel, in fact, silicone is oven safe. Also silicone handles with their softness have greater ergonomics and contribute to a better cooking experience. Alluflon uses silicone handles in some of its high end produtcs like PRO Moneta. 2007 Company Profile

41. The production system 2007 Company Profile

42. The production system Alluflon is, first of all, a manufacturing company that based its growth and success on the constant introduction of new technologies and products with the final goal to provide our customers with long term business opportunities and the end users with the best products for their needs Alluflon uses today three separated production lines depending on the type of coating applied: the Roller coating line the Spraying line and the new OCS production line 2007 Company Profile

43. Materials All our kitchenware is made in pure aluminium (99,5%) suitable for food; Depending on the use, our products span through the widest spectrum of aluminium gauges, from the lowest (suitable for bakery) to the highest (6 mm). All our accessories, often unique in their proprietary shapes, are manufactured with the best materials, ranging from bakelite, black or colored, to silicone and the best quality stainless steel. 2007 Company Profile

44. Internal coating Alluflon non-stick coatings cover the widest range of applications: Artech® & Artech Plus®, the classic 2/3 layer non-stick coating Durek® - the new reinforced three layer coating with an outstanding scratch resistance, ensuring the best mix between surface hardness and non-stick features. DuPont® - Alluflon is DuPont licensee. A significant share of our product is coated with a complete range of DuPont non stick coatings from Teflon Classic to Teflon Platinum Pro on Titanium Base (Plasma Spray Technology) Original Curtain System ® - The exclusive technology for the application of PTFE which makes the non-stick surface tougher and smoother 2007 Company Profile

45. Contacts Alluflon S.p.A. Località Pianacci P.O. Box 12 61040 Mondavio (PU) - Italy Phone +39 0721 9801 Fax +39 0721 979810 E-mail: alluflon@alluflon.com http://www.alluflon.com June 2007 edition 2007 Company Profile