Libraries in a web 2.0 environment

1. Libraries in a web 2.0 environment Lorcan Dempsey Bibliothèque National de France 8 December 2006

2. What is Web 2.0? • A marketing concept • An acknowledgement of continual change • The network is inside • Behaviors • Resources

3. Conversation and evidence • Mobilize the edge of user contribution • Mobilize resources in user spaces • Integrity and authenticity • Versioning • Citing

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6. People and use • Database>website>workflow • Users built workflow around library; now library needs to build services around user workflow • ‘users’ = ‘creators’ • Organizations and provision • Optimization at the library level depends on optimization at the systemwide level • Want to transfer effort from routine into value creation • Have to escape from behind the enveloping cloak of invisibility

7. The web is inside? • Some context? • A couple of things • Services – some examples • In the flow: Disclosure vs discovery • Make data work harder • Services - structural issues • The network rewrites the library • How libraries use the network tobetter organize to create systemwide efficiences Focus today 30 minutes A major issue for libraries Coda: the long tail

8. A couple of things…. • Workflow • Attention

9. ~18 months old No FaceBook, MySpace Library?

10. University of Minnesota http://www.lib.umn.edu/about/mellon/KM%20JStor%20Presentation.pps

12. Netvibes, onfolio, my yahoo, myspace, RSS aggregator, … Self assembled digital identity Prefabricated (e.g. CMS) Database > website > workflow

13. Workflow • Then • Users built workflow around the library • Now • The library must build its services around user workflow Get into the flow Disclose into other environments

14. Attention • Then • Resources scarce, attention abundant • Now • Attention scarce, resources abundant Competition for attention

15. A service response: some examples • In the flow: disclosure vs discovery • Where the user is • Making data work harder • Create compelling experiences

16. Making data work harder • Release the value of historic investment in controlled approaches in actual use • Make structure work on the web • Use existing data: investment in processing • Examples: • Prototypes based on WorldCat • Worldcat • 75 M records • 1.2 billion ‘holdings’ • ~1.7 billion items • FictionFinder • Fictionfinder.oclc.org • WorldCat Identities • Not yet public

17. FRBR Roll editions etc up into works

18. Fictionfinder.oclc.org

19. Worldcat.org – openly available on theweb

20. Prototype – not yet released

28. In the flow • No single site is the sole focus of a user’s attention • The network is the focus of attention. • The library needs to be in multiple places, ‘in the flow’. • ‘Remix services’ • Integrate supply chains

29. Disclosure and discovery • How do people discover materials of interest? • Search engines and other web resources • Bibliographic/citation chaining • Colleagues/Friends. • DEFF report: people turn to library to retrieve materials not to find them. • If ‘discovery’ is limited at the library, can we ‘disclose’ library resources in the places where discovery happens? • In the flow? User expectations and requirements in relation to the hybrid library. http://www.deff.dk/content.aspx?itemguid={B8D2E65C-665F-48E7-A60B-5C10762F88E4}

30. Chris Beckett http://www.scholinfo.com/presentations/2006/8/10/the-new-world-order-in-collection-development-the-commercial-perspective.html

34. Wikipedia salmon

37. Firefox extension • Web services: • xISBN • University of Huddersfield catalogue

39. Database > website > workflow “Poverty of attention”, abundance of resources Put services in the workflow Make data work harder to release more value in a web environment So…

41. Coda: services: somes structural issues • One example • The long tail

42. Aggregate supply : aggregate demandLong tail Library “Inventory” 20% head 80% long tail Libraries aggregate supply at the local level… “About the only places you could explore outside the mainstream were the library and the comic book shop.” Chris Anderson, “The Long Tail”

43. URL is the currency of the web

44. The long tail Systemwide efficiences • Aggregation of supply • Unified discovery • Low transaction costs • Aggregation of demand Impact?

45. Aggregate supply? 1.7% of circulations are ILLs (60% of aggregate G5 collection owned by one library only) Aggregate demand? 20% of collection accounted for 90% of use (2 research libraries over ~4 years) Each book its reader Each reader his/her book Libraries and the long tail dynamic

46. Aggregate demand In the flow: syndicate data and services to where people are Google Worldcat Project into course management systems Be downstream from major web services Move to a higher level E.g. Ohiolink Aggregate supply Integrated discovery to delivery of materials Integrated discovery Resolution ILL, POD, access to circulation Speedy predictable delivery

47. Collections Shared offsite storage Aggregate and analyse digital collections Institutional repository Digital storage and preservation Social and consumer environments Social networking services: tagging, reviews, recommendations Share mobilizing approaches Virtual reference D2D Consolidated discovery Knowledge base Resolution - Service routing – fulfillment Business intelligence Synthesize and mobilize shared usage data Recommendation, management decisions Digitization and offsite storage Multilevel approach to …