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European Commission Enterprise and Industry

Consortium Websites Workshop. How to Help more SMEs Eoin Costello. European Commission Enterprise and Industry. The function of EEN is to help small businesses ( SMEs ) and their owners by: . Facilitating partnerings Helping source or license new technologies

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European Commission Enterprise and Industry

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  1. Consortium Websites Workshop How to Help more SMEs Eoin Costello European CommissionEnterprise and Industry

  2. The function of EEN is to help small businesses (SMEs) and theirowners by: • Facilitatingpartnerings • Helping source or license new technologies • Accessing EU funding

  3. Characteristics of the average SME – “SMEs are struggling every day for economic survival… lack of time, lack of resources, lack of skilled employees, lack of easy to use technology adapted to SMEs” Source: SMEs GoDigital EU Conference Report

  4. SMEs and ICT • “Europe’s weaknesses in ICT usage are most acute among SMEs.” Source : Reaping the benefits of ICT Europe’s productivity challenge Economist Intelligence Unit

  5. How does Google “See” a Page

  6. Ok, now that we understand how Google sees a page let’s try a quick exercise – please write out the top 3 phrases you think small business owners that need your help type in Google?

  7. Here’s our struggling SME owner Adam

  8. What does Adam in fact type in How does that compare to what you noted?

  9. Words that read like insider speak are not viable keywords. Remember, your customer probably doesn't work in the same industry that you do. Words on Your Site = Google Keyword Tool

  10. See every search that happens on the web by number of searches, alternative versions and the competition for that word in Google Pay per click by going to: • https://adwords.google.com/select/KeywordToolExternal

  11. The formula + = Alignment

  12. Contact Name: Eoin Costello Organisation: www.eoincostello.ie email:eoincostello@gmail.com Linkedin: Eoin Killian Costello

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