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The Role of the Private Sector in Integrated Prevention Campaigns

The Role of the Private Sector in Integrated Prevention Campaigns. Anna York De La Cruz UCSF Global Health Group. Presentation Objectives. Why focus on the private sector in Integrated Prevention Campaigns? Private sector actors and potential roles The Social Franchising model Key Lessons .

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The Role of the Private Sector in Integrated Prevention Campaigns

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  1. The Role of the Private Sector in Integrated Prevention Campaigns Anna York De La Cruz UCSF Global Health Group

  2. Presentation Objectives • Why focus on the private sector in Integrated Prevention Campaigns? • Private sector actors and potential roles • The Social Franchising model • Key Lessons

  3. The Majority of People in Developing Countries are Treated in the Private Sector 58% 78% 65% Kenya Nigeria India Source: DHS & www.ps4h.org/globalhealthdata

  4. Potential Private Sector Roles Inputs and Commodities • Private sector companies can produce high quality and low cost commodities • NGO partnerships like Nets for Life Support, Data collection and information dissemination • Pharmacy, drug outlets/chains, drug detailers • Technology companies Implementation • Corporate-run networks and campaigns • For-profit clinic, hospital, pharmacy chains • NGO-run social franchises

  5. One Model: Social Franchising Branding Training Standards Commodities Goals Quality * Equity * Cost-effectiveness * Health Impact Franchisor Membership fee Requirements/ Standards Franchisee Clinic Franchisee Clinic Franchisee Clinic

  6. Social franchising around the World

  7. Service Integrationin Social Franchising

  8. Lessons • Many innovative ways to engage the private sector in IPCs • Provider networks of retailers, clinics, hospitals, NGOs, can be leveraged for large-scaledelivery operations in IPCs • Private companies can contribute to inputs and communications • Funding for prevention is the biggest challenge, but one that can be overcome • Need to work with the private sector to reach everyone

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