Embark Advisors Private Limited Project Sheets

1. Embark Advisors Private Limited Project Sheets

2. Strategic advisory to Metro Vision Group for its land bank • Range of services: • Assessment of macro market scenario of Satna. • Valuation of land parcels. • Competition bench marking and analysis • Product mix development for each land parcel. • Project structuring for each parcels and combinations. • Development of marketing strategy and PIM. • Deal presentations to prospective builders. • Site visits and negotiations. Client: Metro Vision Infra Developers Ltd., Satna Brief: Client has several strategically located land parcels, totaling over 100 acres, along NH-75 in Satna (MP). This cement hub of central India is experiencing a heightened activity in real estate development. Sahara City Homes has started marketing 100 acre township, which has been well received. Our client wish to leverage this opportunity by responding to it under professional advisory and setting up JVs for its land parcels.

3. Research on Real Estate Market for EWS/LIG Housing, Delhi • Range of services: • Existing market practices in EWS housing segment. • Assessment of bottlenecks and market expectations for this EWS segments • Role of investors and developers in EWS market. • Transaction practices and its impact on housing market. • Assessment of quality of EWS habitat and housing. • Suggestions to for policy towards EWS housing. Client: National Resource Centre (at SPA, New Delhi) of Ministry of Housing and Urban Poverty Alleviation, GoI. Project Brief: EWS housing markets has become a hot bed for investor play due to opportunity and low cost of entry. The free market of EWS has allowed trading and speculation in this housing segment making it unaffordable to the target audience. This is resulting in continuing shortage of EWS housing stock, making situation worst for Delhi. This study focuses on identifying the issues and challenges of this market and ways & means to address them. National Resource Centre Of Ministry of housing and Poverty Alleviation, Govt. of India

4. Research on Rental Housing Options for Urban Poor in Delhi • Range of services: • Review of existing framework for EWS housing. • Study of identified EWS micro markets and review of RE market trends. • Assessment of bottlenecks and market expectations for EWS housing. • Study of role of investors and private developers in EWS housing. • Comparative analysis of identified EWS micro markets • Observations and Suggestions Client: National Resource Centre (at SPA, New Delhi) of Ministry of Housing and Urban Poverty Alleviation, GoI. Project Brief: Embark Advisors has been appointed to carry out this critical research on EWS rental housing options which is being studied by Ministry for the first time in order to understand the issues and challenges of this housing segment. The outcome of this study shall be input in policy towards EWS housing. National Resource Centre Of Ministry of housing and Poverty Alleviation, Govt. of India

5. Valuation of commercial properties at four cities in India • Range of services: • Site inspection and condition assessment. • Positioning of property in commercial office market. • Commercial property market demand supply analysis. • Competition bench marking and analysis • Property SWOT • Transaction history in micro-market and its benchmarking with said property. • Assessment of value based on sales comparison. Client: Johnson Controls India Pvt. Ltd. Title: Capital Valuation of commercial office premises of SITA India Project Brief: SITA is a MNC which has captive business of transport communication and IT solution for aviation industry across the world. The assignment was to value self occupied office premises of SITA India in Pune, Vadodara, Goa and Jaipur from capital value standpoint.

6. Feasibility study of Family Entertainment Centre at Bhopal • Range of services: • Assessment of macro market scenario in Bhopal. • Primary and Secondary questionnaire based surveys to ascertain the local demand and preferences. • Competition bench marking and analysis • Development of product mix for FEC. • Project costing and pricing • Financial Modeling and sensitivity analysis • Development recommendations • Marketing recommendations. Client: Aakriti Dwellings Pvt. Ltd. Title: Feasibility Study of Family Entertainment Centre (FEC) at Aakriti Eco City, Bhopal Project Brief: Client has developed a 40 acre township Aakriti Eco City in growth direction of Bhopal. Client intends to develop FEC within this project and sought our professional advise on technical and financial feasibility of FEC. It was important since competition has already taken lead in retail projects and large investment is at stake.

7. Study on Financial Feasibility of planning norms for low income housing /slums • Range of services: • Review of existing framework for planning norms fro EWS housing. • Assessment of bottlenecks and market expectations for this EWS segments. • Suggest viable changes and alternates. • Financial Modeling and sensitivity analysis for alternate scenario of planning norms to show its effectiveness. • Recommendations Title: Study on Financial Feasibility of planning norms for low income housing /slums. Client: National Resource Centre (at SPA, New Delhi)of Ministry of Housing and Urban Poverty Alleviation, GoI. Project Brief: Embark Advisors has been appointed for this critical market analysis of planning norms and to test is effectiveness is faster stock addition for EWS housing. The NRC expects us to make concrete proposals for amendment in planning norms so that private sector can be attracted towards EWS housing thereby helping achieve the targets of Rajiv Awas Yojana. This study is being conducted for Mumbai, Indore, Raipur and Jhnasi. National Resource Centre Of Ministry of Housing and Poverty Alleviation, Govt. of India

8. Impact assessment of NREGA on sustainable asset creation and livelihood • Range of services: • Review the program implementation and planning framework for NREGA. • Review of asset creation till now, its quality, long-term value and process of selection of work • Creation of assessment tool for the village community. • Valuation of asset vis-à-vis investment. • Qualitative assessment of improvement in life of households. • Recommendations Title: Impact Assessment of NREGA on Sustainable Asset Creation and livelihood Client: UNDP -Ministry of Rural Development, GoI. Project Brief: Embark Advisors and IDYWC has been appointed for impact assessment of quality and sustainability of assets being created under NREGA program and its impact on livelihood in short and medium term. This study is being conducted in two states i.e. Madhya Pradesh and Rajasthan. Four districts has been selected which are under NREGA since beginning. UNDP - Ministry of Rural Development, Govt. of India

9. Strategic Advisory on growth opportunities, market dynamics and deal structuring • Range of services: • Review the existing business portfolio and land assets • Undertake market analysis of each of land parcels and design a product mix for them. • Competition scan in Bilaspur for next ten years. • Asset allocation for different asset classes and detailed execution strategy. • Portfolio valuation and strategy for PE investment at entity level. • Advisory on case to case basis on various business issues. Client: The Surendra Constructions, Bilaspur. Project Brief: The client is an emerging construction company which is under operations for last six years. The company is now entering other segments of real estate business and needs judicious use of capital, selection of projects and expansion strategy to survive the competition and achieve desired growth. Embark Advisors is working with the client as its strategy team on retainer basis for twelve months. Title: Strategic Advisory on growth opportunities, market dynamics and deal structuring