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The Mobile Journey

The Mobile Journey. Richard Lilleker E-learning Technologist Middlesbrough College. Key Drivers for Going Mobile. Source: Chronicle of Higher Education, 23/1/2011. Engagement. Retention. Expectation. Marketing. JAN 2011. MAR 2011. AUG 2011. SEP 2011. OCT 2011. JAN 2012. APR 2012.

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The Mobile Journey

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  1. The Mobile Journey Richard Lilleker E-learning Technologist Middlesbrough College

  2. Key Drivers for Going Mobile Source: Chronicle of Higher Education, 23/1/2011 Engagement Retention Expectation Marketing JAN 2011 MAR 2011 AUG 2011 SEP 2011 OCT 2011 JAN 2012 APR 2012 SEP 2012

  3. Background Research “What mobile phone have you got?” Cost UK Uptake Access Challenges JAN 2011 MAR 2011 AUG 2011 SEP 2011 OCT 2011 JAN 2012 APR 2012 SEP 2012

  4. Decision Time • Decided we wanted both Mobile Learn and Mobile Central • Several meetings • Blackboard • Senior Management • Marketing Department • Contract signed in September 2011 • Mobile Learn active immediately • Not switched on straight away JAN 2011 MAR 2011 AUG 2011 SEP 2011 OCT 2011 JAN 2012 APR 2012 SEP 2012

  5. Implementation JAN 2011 MAR 2011 AUG 2011 SEP 2011 OCT 2011 JAN 2012 APR 2012 SEP 2012

  6. News • RSS Feed • Delivers college news • Images • Flickr Account • Category Details • Maps • Google MapKit • Building Data (XML) • Videos • YouTube • Dining • Uses “Links” module • Mobile Web page • Daily Menus • Blackboard • Mobile Learn • Direct to College • Twitter • Uses “Links” module • College Twitter feed (mobile optimised) • Contacts • “Get Help” module • CSV File JAN 2011 MAR 2011 AUG 2011 SEP 2011 OCT 2011 JAN 2012 APR 2012 SEP 2012

  7. Launch Time! • Successful launch on all three platforms including SMW • A4 Posters • A5 Flyers • Table Tents • Plasma Screen Graphics • Web graphics and mobile site • Social Media • QR Codes JAN 2011 MAR 2011 AUG 2011 SEP 2011 OCT 2011 JAN 2012 APR 2012 SEP 2012

  8. Usage and Feedback • Need to ‘measure success’ • Monitored downloads through vendor portals • Mobile Analytics Portal • 51% increase in downloads in the first week after official launch • Over 600 downloads across all three platforms in 2 months since official launch • LRC questionnaire highlighted Blackboard as the most popular feature of the app JAN 2011 MAR 2011 AUG 2011 SEP 2011 OCT 2011 JAN 2012 APR 2012 SEP 2012

  9. Overall Experience, Problems & Next Steps • Phase 1 implementation was a success • Blackboard Mobile Team very efficient • App well received by staff and students • Achieving consistency across platforms is difficult • Restricted customisation of certain elements • Time difference between UK and US • Version 2.0 of app: re-branded MC Mobile to coincide with College marketing strategy – just launched! JAN 2011 MAR 2011 AUG 2011 SEP 2011 OCT 2011 JAN 2012 APR 2012 SEP 2012

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