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Persuasive writing

Learn to write a persuasive speech and influence others effectively with CAPE FOREST techniques tailored to your audience and purpose. Discover the art of persuasion and spot hidden strategies in a fun learning experience.

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Persuasive writing

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  1. Persuasive writing

  2. Can you spot the hidden tiger?

  3. Learning Objective • write a persuasive speech • understand and use CAPE FOREST techniques • use language to suit my audience • use language to suit my purpose

  4. What is Persuasion? How would you define the term PERSUASION??? Persuasion is getting somebody to do or believe something. Persuasion is getting somebody to do or believe something. Persuasion is... 2 3 4 5 16 7 9 15 10 11 12 14 8 6 30 13 18 17 1 29 28 27 26 End 24 23 22 21 20 25 19 11 10 9 8 7 4 5 3 2 12 1 6 30 22 16 17 18 19 20 21 23 24 25 26 27 28 End 13 29 52 31 44 43 42 41 40 33 38 37 36 35 34 39 45 15 60 48 49 50 51 53 54 55 56 57 58 59 32 46 47 14

  5. Persuade your Partner! End 1 2 3 4 5 6 7 8 9 10 11 28 27 12 15 16 17 18 19 20 21 22 23 24 25 26 13 14 60 29 45 31 32 33 34 35 36 37 38 39 40 41 42 43 59 30 46 47 48 49 50 51 52 53 54 55 56 57 58 44 Number 1s You have 60 seconds to persuade Number 2 to buy the pencil off you for £1 – you must use language to really sell it! Number 2s You must listen and decide whether or not to buy the pencil off Number 1 for £1 Number 3s Listen carefully to Number 1 – what do you notice about the language and tactics that he/she uses?

  6. CAPE FOREST Commands Alliteration Personal Address Exaggeration Facts & Figures Opinions Rhetorical Question Emotive Language Superlative Adjectives Threes

  7. Making it sound Persuasive Our show is on tonight.

  8. Commands Ordering the reader to do something by placing the verb at the start of the sentence. Come to our show tonight!

  9. Alliteration Starting more than one word in a sentence with the same letter. Come to our super show tonight

  10. Personal Address Talking directly to the audience and including them by using personal pronouns. You must come to our super show tonight

  11. Exaggeration Describing something in a way that is over the top – stretching the truth. You must come to our super show tonight! It will be a life-changing experience.

  12. Facts & Figures Using numbers and statistics to support your points. You must come to our super show tonight! It will be a life-changing experience. 100% of viewers gave it 5-stars last year.

  13. Opinions Stating your thoughts about something, often as if they are facts. You must come to our super show tonight! It will be a life-changing experience. 100% of viewers gave it 5-stars last year. We think it is really amazing.

  14. Rhetorical Question Asking a question that doesn’t require an answer – it is implied in the question. You must come to our super show tonight! It will be a life-changing experience. 100% of viewers gave it 5-stars last year. We think it is really amazing. Is there really anything better to do tonight?

  15. Emotive Language Using words and phrases that will stir certain feelings/emotions in the reader. You must come to our super show tonight! It will be a life-changing experience. 100% of viewers gave it 5-stars last year. We think it is really amazing. Is there really anything better to do tonight? It will make you laugh and make you cry.

  16. Superlative Adjectives Adjectives that suggest the best/worst quality in something. You must come to our super show tonight! It will be a life-changing experience. 100% of viewers gave it 5-stars last year. We think it is really amazing. Is there really anything better to do tonight? It will make you laugh and make you cry. It’s the biggest and best show in town.

  17. Threes Listing 3 things/ideas in a row can be more powerful than just one by itself. You must come to our super show tonight! It will be a life-changing experience. 100% of viewers gave it 5-stars last year. We think it is really amazing. Is there really anything better to do tonight? It will make you laugh and make you cry. It’s the biggest and best show in town. You’ll be stunned, delighted, entertained.

  18. Let’s Compare Our show is on tonight. You must come to our super show tonight! It will be a life-changing experience. 100% of viewers gave it 5-stars last year. We think it is really amazing. Is there really anything better to do tonight? It will make you laugh and make you cry. It’s the biggest and best show in town. You’ll be stunned, delighted, entertained.

  19. Room 101

  20. Room 101

  21. Room 101

  22. Writing Task Write a short persuasive speech trying to convince the teacher to banish an item of your choice to Room 101. To be successful you must: • write a persuasive speech • use CAPE FOREST techniques • use language to suit my audience • use language to suit my purpose

  23. Example Commands Alliteration Personal Address Exaggeration Facts & Figures Opinions Rhetorical Question Emotive Language Superlative Adjectives Threes Wicked wasps are the worst creature in the whole wide world – the scariest and ugliest of all insects. They are angry, spiteful and evil little things, and I think they should be banished for good. Who really wants them around? Does anyone want to live in fear of their pain? 4 out of 5 people have been stung by a wasp, and 87% of people asked want them gone for good. Wasp stings are the most painful feeling ever, bringing tears and agony. Put wasps in Room 101 now!

  24. Ideas food animal person place sport clothes Tv/film music

  25. Spot the Technique Commands Alliteration Personal Address Exaggeration Facts & Figures Opinions Rhetorical Question Emotive Language Superlative Adjectives Threes Rhetorical Question How do you do it?

  26. Spot the Technique Commands Alliteration Personal Address Exaggeration Facts & Figures Opinions Rhetorical Question Emotive Language Superlative Adjectives Threes Facts & Figures Kills 99.9% of bacteria

  27. Spot the Technique Commands Alliteration Personal Address Exaggeration Facts & Figures Opinions Rhetorical Question Emotive Language Superlative Adjectives Threes Superlative The best a man can get

  28. Spot the Technique Commands Alliteration Personal Address Exaggeration Facts & Figures Opinions Rhetorical Question Emotive Language Superlative Adjectives Threes Command Just do it!

  29. Spot the Technique Commands Alliteration Personal Address Exaggeration Facts & Figures Opinions Rhetorical Question Emotive Language Superlative Adjectives Threes Threes Grace, space, pace

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