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Comprehensive Guide to Online Advertising & Marketing Strategies

Learn about various types of online advertising, including display ads, banner ads, pop-ups, videos, and text ads. Explore different cost models such as CPA, CPC, and CPM, and understand the benefits and risks associated with each. Discover the key elements of SEM, social media advertising, display advertising, remarketing, video advertising, email marketing, and blog/content sponsorship. Contact Jennifer Campbell at Jennifer@NewLifeStyles.com or call 800-975-9439 for expert marketing advice.

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Comprehensive Guide to Online Advertising & Marketing Strategies

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  1. Types of Online Advertising/Marketing

  2. Types of Ads • Display Ads • Banner Ads (floating & static) • Pop-up ads • Videos • Text Ads – Search Engines

  3. Banner Ads

  4. Pop-Ups Ads

  5. Videos - How to or story

  6. Text Ads

  7. 4 Types of Ad Models (Cost/Payment) • Cost Per Action (CPA)- Pay only for completed action with click • Form completion, call (length), approved application, etc.. • Cost Per Click or Pay Per Click (CPC or PPC) – Pay per click on ad. • Bids to appear at the top of the search engine results page (SERP). • Quality Score • Best value package because you’re only charged when people click on the ad. • Easiest to track during the campaign. • Cost Per Mille or Thousand (CPM or CPT) - billed a flat rate for 1,000 impressions - pay for based on views to an ad. • Example: If a website gets two million visitors per day, and the ad is seen on 50% of those pages, then a CPM of $2 would be equal to $2000. • Easy to apply a budget and you’re guaranteed a number of “shows” on the SERP. • Risk overspending - if no one clicks through you’re paying for views/branding. • Flat fee • Set fee, easy for budgeting • Make sure it’s worth the fee

  8. 7 Types of Advertising • Search Engine Marketing (SEM) or Keyword Marketing • Social Media Advertising • Display Advertising • Remarketing/Retargeting • Video Advertising • Email Marketing • Blog/Content Sponsorship (Native Advertising) – write blog for another site for link & authority &/or sponsor content with your ad at the bottom

  9. Search Engine Marketing (SEM) or Keyword Marketing • On Google, Bing, etc.. • Keyword, location, device, language, time & site(s) - AdSense

  10. Social Media Advertising • On Facebook, Twitter, Snapchat, Instagram, Pinterest, etc…

  11. Display Advertising • Banner Ads, etc. – Visual on specific website or community of sites

  12. Remarketing/Retargeting • Show ad to people who have already visited your site • On Facebook, Google & Others

  13. Video Advertising • Post on YouTube, Facebook, Vimeo, Twitter, etc..

  14. Email Marketing • Your Own - Newsletter, Quizzes, Promotions, etc.. (Remember Spam Rules) • Advertise in another

  15. Blog/Content Sponsorship (Native Advertising) • Write blog for another site for link & authority &/or sponsor content with your ad at the bottom

  16. Types of Online Advertising/Marketing • Jennifer Campbell • Jennifer@NewLifeStyles.com • 800-975-9439

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