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Aristotle’s. Canons of Rhetoric. Invention. the process of finding the available means of persuasion the brainstorming phase can be systematic/formal can be intuitive. Arrangement. selecting, organizing, and arranging one's argument in the most effective manner possible
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Aristotle’s Canons of Rhetoric
Invention • the process of finding the available means of persuasion • the brainstorming phase • can be systematic/formal • can be intuitive
Arrangement • selecting, organizing, and arranging one's argument in the most effective manner possible • introduction of the topic • establishing credibility • understanding how a piece is structured is key to analysis
Style • the presentation of one's argument using artistic flair, stylistic devices, and eloquence • virtues of style: correctness, clarity, evidence, propriety (appropriate word choice), ornateness (creating interest) • depends on the situation
Memory • relying on one's memorization skills to appear intelligent and credible • making one’s speech memorable • keeping a treasury of rhetorical fodder • in the past--learning mnemonics • today-- what we know, can access, and use
Delivery • the process of effectively using gestures, vocal inflections, images, and text throughout one's oration • including ethos and pathos • including font size & style, use of white space, visuals, color, graphics, hypertextual links, bullets or numbered lists, use of bold or italics, punctuation
How does the Andy Griffith episode master the art of delivery? • How does Barney Fife use facial expressions and gestures to make a simple scenario humorous? • Is pathos part of this comedic sketch?
Food for thought • Notice the difference: Radner is seated and Sinbad is moving. How do the different methods of delivery affect the success of the performance? • Which do you personally prefer?
