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AD13LM Land Management Lecture 5: Public-Private Ventures in Place Management

AD13LM Land Management Lecture 5: Public-Private Ventures in Place Management. Concept of Place Management. Place management is a coordinated multi-stakeholder approach to improve precincts and make them more attractive with each having their own unique characteristics.

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AD13LM Land Management Lecture 5: Public-Private Ventures in Place Management

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  1. AD13LM Land Management Lecture 5: Public-Private Ventures in Place Management

  2. Concept of Place Management • Place management is a coordinated multi-stakeholder approach to improve precincts and make them more attractive with each having their own unique characteristics. • Need: land-scarce country with no natural resources • Distinctive, attractive destinations for people to live-work-play-invest in. • Involvement of stakeholders: they know what works best for the precinct

  3. Elements of Place Management • Place Making - Prominent way-finding signage - Interesting street furniture - Pedestrian-friendly streets •  Place Marketing - Concerted efforts in branding and marketing - Exciting line-up of events, activities and programmes • Place Maintenance - Enhanced public safety - Enhanced cleanliness - Improved public access

  4. Singapore River • Aim: Singapore River as the premier mixed use recreational destination offering something for everyone • 5 year business plan • Singapore River One • Funding: voluntary contributions from private sector and co-funding by government

  5. Place management of Singapore River - Challenges • Only 18% of tourist visits compared to 50% to Orchard Road • Diverse stakeholders and interests: 500 property owners, 700 businesses and 10,000 residents • Boat Quay, Clarke Quay, Robertson Quay: What is suitable for one quay may not be suitable for the rest

  6. Market positioning, unique selling points • Boat Quay : History, business crowds • Clarke Quay : Diverse crowds (youths, tourists, locals) • Robertson Quay : Family friendly

  7. Fact finding through surveys • Improving the image • Stepped up security • Elimination of touting and overcharging • Heritage markers • Mobile App • Tenant Mix • Research: Inspiration from overseas

  8. Initiatives, activities • Car free zone • Artwork at underpasses

  9. Other public-private partnerships • Chinatown Business Association • Club Street Association • Little India Shopkeepers & Heritage Association • Marina Bay Business Association • One Kampong Gelam • Orchard Road Business Association • SentosaHarbourfront Business Association

  10. Results, benefits • For businesses: • Increased attractiveness of precinct • Increased footfall and visitor spending • Increased appeal to tenants • For visitors: • Enhanced offerings and programmes • Improved facilities and amenities • Improved service level • Enhanced overall visitor experience

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