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Conviva & Sky

Discover how Conviva and Sky collaborated to enhance OTT video quality and reduce CDN costs. Learn how QoE analytics improved viewer engagement by minimizing buffering. Get insights from this innovative partnership.

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Conviva & Sky

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  1. Conviva & Sky A real-world OTT video Quality of Experience case study Ed Haslam, Conviva’s CMO Jeff Webb, Sky’s Principal Streaming Architect follow @conviva | #ConvivaTalksQuality

  2. Great Content Requires a Great Experience Buffering… 0:00 / 45:00

  3. platform Conviva / Sky Solution ! Conviva Platform 30 5 sec. Real Time Best in class analytics and accuracy Video start Bit rate Buffering 0 Process – Cleanse - Analyze SKY NOW TV SUBSCRIBERS Sky’s Network Operations Center sec QoE issues identified and resolved in seconds

  4. QoE Critical To Engagement A 1% change in quality of experience can decrease video views by 16 minutes minutes Source: Conviva, “2015 Consumer Survey Report” minutes

  5. Tech ops Precision Delivery IntelligenceProvides OTT providers the power to tailor and optimize the viewing experience with automated resource decisioning

  6. Resource opt Precision Delivery Intelligence CDN A ISP 1 CDN B

  7. Resource opt Precision Delivery Intelligence CDN A buffering issue POLICY ENGINE: Cost & QoE decisioning CDN A Precision Delivery Intelligence All this data collected into the Conviva Platform ISP 1 CDN B CONVIVA PLATFORM FROM 2.5B PLAYERS

  8. Resource opt Precision Delivery Intelligence CDN A switch to CDN B POLICY ENGINE: Cost & QoE decisioning CDN A Precision Delivery Intelligence ISP 1 Data collects into the Conviva Platform CDN B CONVIVA PLATFORM FROM 2.5B PLAYERS

  9. Case study Sky & Conviva Case Study

  10. sky Case Study Conviva and Sky partnered to develop an innovative way of delivering the highest OTT video quality possible for Sky viewers while minimizing CDN costs. Conviva’s quality of experience (QoE) analytics helped Sky discover a direct correlation between viewer engagement and buffering. Sky realized that viewer engagement dropped significantly when the buffering ratio hit or exceeded 0.4%.

  11. Sky / Conviva Precision Setup and Situation In Sky case, Precision is configured to analyze real time data grouped by the following dimensions: • ISP, CDN, Live or VOD, Streaming Protocol • For every minute, Precision Computes Buffering for example for: • CDN a – ISP 1 - VOD HLS • CDN b - ISP 1 - VOD HLS • CDN c - ISP 1 - VOD HLS Earlier this year there was an issue affecting Now TV viewers connected through Sky’s primary CDN that caused a buffering spike and an increase of terminated sessions.

  12. Sky / Conviva Buffering Ratio

  13. Sky / Conviva Total Attempts

  14. Sky / Conviva Total Attempts Sky receives a periodic blacklisting log which shows exactly what CDN was blacklisted, where (delivery pattern) and why (QoE metrics). This is the extract from this incident: ISP ISP X ISP X ISP X ISP X ISP X ISP X ISP X ISP X ISP X ISP X ISP X ISP X

  15. Thank you Questions?

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