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Pencil Evolution: Meeting Customer Needs Effectively

Explore the history and evolution of pencils, from early raw graphite dug by Frenchman Nicolas-Jacques Conte in 1795 to modern controllable, clean options with a variety of hardness levels. Learn how collecting data, conducting research, and understanding customer needs are key to a successful pencil business.

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Pencil Evolution: Meeting Customer Needs Effectively

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Presentation Transcript

  1. I can see your future!!

  2. Yours successful business (Customer) • Early Pencil • Customer • Collect data • Conclusion • Q & A

  3. Early pencils • Raw graphite dug • Improvement -1795 -Frenchman -Nicolas-Jacques Conte

  4. Yours successful business (Customer) • Early Pencil • Customer • Collect data • Conclusion • Q & A

  5. Customer (Quality) • Early - Impossible to control - Dirty - Break easily • Nowadays - Controllable - Clean - Concrete

  6. Customer (Variety 1) • Early nineteenth century • English -Hardness ‘B’- Black ‘H’- Hard 9H, 8H, …2H, H,F, HB, B, 2B,…8B, 9B

  7. Customer (Variety 2) • Invention

  8. Customer (Compatible Price) -Technology - Machine - Material -Operation

  9. Yours successful business (Customer) • Early Pencil • Customer • Collect data • Conclusion • Q & A

  10. Collect data • Research • Personal experience • Staff’s opinion

  11. Conclusion • Early Pencil • Know your customer’s need -Quality is good? -Variety satisfies your target? -Price is compatible? • Yours successful business

  12. Yours successful business (Customer) Question & Answer

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