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The Marine Stewardship Council a brief introduction

The Marine Stewardship Council a brief introduction. Patrick Caleo, Manager Australia and New Zealand. MSC at a glance. International not-for-profit organisation Technically a standard setting and ecolabelling body, not an advocacy NGO Operates and manages two standards

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The Marine Stewardship Council a brief introduction

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  1. The Marine Stewardship Council a brief introduction Patrick Caleo, Manager Australia and New Zealand

  2. MSC at a glance • International not-for-profit organisation • Technically a standard setting and ecolabelling body, not an advocacy NGO • Operates and manages two standards • Environmental standard for well managed sustainable Fisheries • Traceability standard, Chain of Custody

  3. How the program works? • Fisheries apply for certification on a voluntary basis • Assessed against the MSC Standard by 3rd party independent certifiers • Fish from successfully certified fisheries can then be marketed with MSC ecolabel • MSC and its partners encourage businesses and consumers to choose MSC labelled products • Leads to commercial advantages for certified fishers • Creates incentives for other fishers

  4. Growing market for sustainable seafood

  5. MSC-labelled products 2011 Key figures: 11,000+ MSC-labelledproducts 4765 products in 12 months – averaging 400 a month! More than 80countries Products have doubled EVERY year since 2004 The best environmental choice in seafood

  6. Growing interest in the region • Singapore, Cold Storage to incorporate MSC labelled products into range • Malaysia, Pacific West launch first ever MSC eco-labelled range for SE Asia • Australia & New Zealand, 14 fisheries engaged, 115+ labelled products • Thailand, 9 COC certified companies • Vietnam, 1 certified fishery, 5 COC certified companies • Japan, 3 fisheries engaged, 320+ labelled products • China, 210 COC certified companies The best environmental choice in seafood

  7. Talking about sustainability • Making the most of certified products • Innovation and differentiation • Malaysian School Tour • Image of responsibility to the environment – CSR • Long term security of supply

  8. Questions for you? Ignoring the issue of costs what are some of potentials obstacles for the MSC in Asia? Could Asian consumer be engaged positively on seafood sustainability ? Do they care? Adoption of the MSC program has been driving strongly by retailer commitments in other parts of the world, do you predict a similar trend here?

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