RENDEZ VOUS a mobile crepe food truck presented by Team 4

1. RENDEZVOUSa mobile crepe food truck presented by Team 4 Jessica Harper Diana Merritt Tyler Orr Erin Baker Patricia Lodhi Timothy Chon Shu-Fen Yang Robbie Holton Emmanuelle Barralis Chris Shoemaker

2. CORE THEME AND IDENTITYGourmet street food on-the-go • Cuisine • French Crepes, traditional and original • Market Position • Hearty, gourmet street food on-the-go • Customer Value Proposition • Why us instead of a traditional restaurant? • Low/No Effort • Affordability • Flexibility • Exclusivity

3. TARGET MARKETIf we can reach them, we can cook for them! • Customer Types: • Late Night Crowd • High School Students • University Students • Social Media Enthusiasts • Business/Hospital lunch crowd • Manufacturer/Warehouse lunch crowd • Morning Church Crowd

4. TARGET MARKETIf we can reach them, we can cook for them! • Segment • Fast, hearty gourmet street food • Service Dimension • Walk-up window food truck • Location • Rendezvous is mobile, and can go wherever the population is dense enough

5. CORE STRATEGYRendezvous is a smart investment with the potential for excellent returns • Strategy: Low-Cost • Small labor force (3 employees) • Affordable ingredients • Upfront cost of the truck: $24,407 • Gas, insurance, storage, refrigeration costs • No rent • Strategy: Differentiation • Only daily food truck in Lexington • Only two other all-day crepe restaurants in Lexington

6. CORE STRATEGYRendezvous is a smart investment with the potential for excellent returns • Critical Success Factors: Flexibility Head Start Proven Success in similar markets

7. FEATURED DISHDouble the deliciousness Featured Ingredients California Club: Turkey Ham Bacon Colby Jack Cheese Avocado Lettuce Tomato Dessert: Banana Nutella Whipped Cream • A little bit working class, a little bit gourmet, these dishes are hearty, filling, and fun. They have the familiarity of flavors and Kentucky proud ingredients that will appeal to our customers, but distinguish themselves through their delivery, and that little extra ‘oomph’ that Rendezvous provides RENDEZVOUS We bring the crepes to you!

8. MENURendezvous has both new and familiar flavors for a broad audience Savory: $5 • Ham, turkey, or roast beef with cheese, spinach, tomato       • Bacon, mozzarella, tomato, avocado • Veggie:  mozzarella, tomato, grilled seasonal veggies • California Club: Turkey, ham, bacon, Colby jack cheese, avocado, spinach, tomato • Breakfast: $3 • Ham, bacon, egg, cheddar    • Bacon, egg, cheddar, avocado, tomato • Egg, cheese, onions, grilled bell peppers

9. MENURendezvous has both new and familiar flavors for a broad audience Beverages: $1.50 • Coffee • Tea • Canned Beverages: • Soda, Juices, Energy Drinks, Bottled Water • Toppings: • Whipped Cream • Caramel Sauce • Chocolate Sauce • Walnuts • Sweet: $3 • Cinnamon/Sugar • Nutella, powdered sugar, banana • Strawberries, chocolate • Goat cheese, apples, walnuts

10. LOCATIONRendezvous can go where the customers are Fairs and Special Events • Keeneland • Farmers Market Schools • UK • Dunbar, Lafayette, etc. Business Centers • Central Bank • Fifth 3rd Bank • Chase • Limestone & Main • Churches RENDEZVOUS We bring the crepes to you!

11. LOCATIONRendezvous can go where the customers are Manufacturing Centers • Toyota • Amazon Hospitals • UK • Central Baptist • St. Joseph A distinctly unique aspect of our business is that we can also take location requests RENDEZVOUS We bring the crepes to you!

12. GENERAL ROUTE RENDEZVOUS We bring the crepes to you!

13. LOCATIONEven a high-end food truck is cost effective 8.5' x 16' Pewter Concession Truck With Equipment $24,407 For Sale by Jim Collins Lexington, Kentucky http://www.festivals-and-shows.com/2012-85-x-16-pewter-black-concession-with-equipment-24407-lexington-kentucky.html

14. PRINCIPAL COMPETITORSRendezvous is unique, with few direct competitors 6 Friends Cafe • Crepes, panini and gelato • Located adjacent to Woodland park • Serves breakfast, lunch, and dinner; not open late • Indoor and outdoor seating • Average Crepe price: $6.95 • Bradford BBQ Mobile food truck and smoker Mostly catered events or concessions at local events No recent events to determine pricing

15. PRINCIPAL COMPETITORSRendezvous is unique, with few direct competitors La Petite Creperie • Crepe booth that gets set up at special events • Found only at downtown farmer’s market the pavilion on Saturdays 8 AM- 1 PM • Advertise as having many local ingredients in their crepes • No recent events to determine pricing IHOP • Diverse menu, includes several different crepes • Found only on Palumbo Drive • Open 24/7, serves breakfast, lunch and dinner • Prices range from $3.29 (simple fruit crepe) to $7.99 (savory crepes

16. PHYSICAL CHARACTERISTICSRendezvous has been expertly designed for success • Movable truck • Easy to spot from a distance • French themed décor • Awning to protect customers on rainy days • Lights on awning to illuminate menu at night

17. PHYSICAL CHARACTERISTICSRendezvous has been expertly designed for success

18. PHYSICAL CHARACTERISTICSRendezvous has been expertly designed for success

19. MARKETING PLANRendezvous has a proven plan to get the word out Local Media Online Presence Strategic Partnerships Word of Mouse Kentucky Kernal Advertisement • Single page inserts - $55 per thousand • Online ads receive ~150,000 page views per month – Banner = $180 per month • WUKY 93.1 Radio Advertisements • http://www.wuky.org/contact.html • Gail Bennett - Marketing & Development 859-257-7049 • Local Websites • www.visitlex.com • www.hamburgjournal.com • www.livingsocial.com RENDEZVOUS We bring the crepes to you!

20. MARKETING PLANRendezvous has a proven plan to get the word out Local Media Online Presence Strategic Partnerships Word of Mouse • Rendezvous Website • https://sites.google.com/site/rendezvouscrepetruck/ • Facebook • Check-in Discount approval from Facebook staff • Will increase appearance of our name on Facebook feeds • E-mail address • Rendezfoodtruck@gmail.com RENDEZVOUS We bring the crepes to you!

22. Twitter @RendezvousCrepe

23. MARKETING PLANRendezvous has a proven plan to get the word out Local Media Online Presence Strategic Partnerships Word of Mouse Warehouses: • Deliver paper menus to Amazon/Toyota in advance • Provide some samples and talk with managers • Develop signature crepe for the crowd based on their feedback • Bars/Churches • Schools: • Cater evening events for high schools • Contact University clubs having outdoor fundraisers and events (Polar Bear Plunge, car washes) RENDEZVOUS We bring the crepes to you!

24. MARKETING PLANRendezvous has a proven plan to get the word out Local Media Online Presence Strategic Partnerships Word of Mouse • Be Present • Give recipes, cooking advice and tips • Keep ourselves in eyes and minds of customer • Offer Incentives • Have Facebook- or twitter-only offers during slower times • Capitalize on Trends to Establish Customer Base • Foursquare Swam Badge • Make it EASY to Advertise for us • Film a series of fun, silly videos that customers can watch and click “share” (ie, the Great Crepe Capers) • Get Customers Involved • Encourage people to send us pictures (“Crepe Cam”) • Post them on our facebook page and website • Let customers vote on seasonal offerings or names of new offerings • Keep Customers Informed • Regularly tweet our locations • “Check-in” to locations • Display planned route on website, facebook • “Food Truck Tracker” application for Android and iPhone RENDEZVOUS We bring the crepes to you!

25. BUDGETRendezvous is affordable and viable Annual Gross Revenue $225,000 • * Food costs • Based on average of 200 crepes sold per day and each customer paying an average of $5, at a cost of 65¢ per crepe

26. CONCLUDING COMMENTSRendezvous will be a successful venture for many reasons • We can succeed regardless of the economy, thanks to our uniqueness and our low-cost • We have proven track records of success to model • We have no direct competition • We make it easy for our customers on all levels • We know there is a market for our product • We are flexible, adaptable, and aware • We can reach customers most restaurants can’t • We know how to leverage new and traditional media to our advantage • We have advantageous value chain activities • We have great food!