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A Future in Transition: Foreseeing Forthcoming Opportunities & Challenges in Academic Reference

A Future in Transition: Foreseeing Forthcoming Opportunities & Challenges in Academic Reference Marie L. Radford, Ph.D. Rutgers, the State University of NJ ACRL Virtual Conference Preview Webcast March 8, 2011. Reference Today – Rapid Change. Vying for information seekers’ attention

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A Future in Transition: Foreseeing Forthcoming Opportunities & Challenges in Academic Reference

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  1. A Future in Transition: Foreseeing Forthcoming Opportunities & Challenges in Academic Reference Marie L. Radford, Ph.D. Rutgers, the State University of NJ ACRL Virtual Conference Preview Webcast March 8, 2011

  2. Reference Today – Rapid Change • Vying for information seekers’ attention • Must re-engineer to accommodate users’ workflows & habits • Consider UX - User Experience

  3. Reference of Tomorrow…

  4. Increased Economic Stressors - Pushing Collaboration/Cooperation • Funding Cuts - Academic Libraries: • Do “more with less” • Increasing demand, decreasing support • Frozen positions, staff shortages • New service models being considered • Opportunities for: • Collaboration/Corsortia • Innovation

  5. Reference in Transition

  6. Future Trends • ACRL Top Ten Trends, 2010 C&RL News, 6/10, 71 (6). • Futures Thinking for Academic Librarians: Higher Education in 2025 [www.ala.org/ala/mgrps/divs/acrl/issues/value/futures.cfm]

  7. Shock, Future Shock

  8. 2 Major Changes Ahead for All Reference Modes • What we do. • The way we do it.

  9. Opportunities & PossibilitiesImpacting Reference

  10. Mobile Tech • Portable wireless services • Cell phones & handhelds -3G, 4G, 5G… • Merging reference modes • New killer apps

  11. Collaborative Solutions

  12. Stop Right There…Move Away from the Desk…LibraryDude (aka Billie Walker) & ASK Cart @ Penn State Thun Library

  13. Leverage Social Networks… Like Facebook, Twitter, & YouTube

  14. YALE - SMS

  15. Greater Collaboration & Consortial Involvement

  16. Augmented Reality

  17. QR Code (Quick Response)

  18. Academic Reference in 2020 • More Predictions for Coming 10 Years

  19. FUTURE

  20. Questions & Comments? Marie L. Radford, Ph.D. Rutgers, the State University of New Jersey mradford@rutgers.edu

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