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The Roy Castle Lung Cancer Foundation

The Roy Castle Lung Cancer Foundation. The Importance of Creating Strong Advisor-Client Relationships for the Smoking Cessation Service Dani Ramsey. What is FagEnds?. FagEnds are part of the Tobacco Control Department at The Roy Castle Lung Cancer Foundation

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The Roy Castle Lung Cancer Foundation

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  1. The Roy Castle Lung Cancer Foundation The Importance of Creating Strong Advisor-Client Relationships for the Smoking Cessation Service Dani Ramsey

  2. What is FagEnds? • FagEnds are part of the Tobacco Control Department at The Roy Castle Lung Cancer Foundation • We are a Stop Smoking Service commissioned by the NHS to provide the service for Liverpool, Knowsley and Halton

  3. A FagEnds Advisor • A FagEnds Advisor is no different to any other Stop Smoking Advisor • We provide a professional service for those who wish to stop smoking

  4. A FagEnds Client • A FagEnds Client is no different to the clients of other service • They are people who want to stop smoking who are looking for help

  5. What might be different about the FagEnds Service • We are a service composed of advisors who are from a mix of backgrounds including lay • We are commissioned by a number of PCT’s to deliver their stop smoking service • We originated from a self help group set up in Liverpool in 1994 • We have maintained a client-led approach

  6. What might be different about the FagEnds Service • The Rolling Programme – The FagEnd’s Model • Clients can attend any of our drop in groups across the city • Liverpool has 63 groups staffed by 14 advisors • Knowsley has 38 staffed by 9 advisors • Halton has 9 staffed by 2 advisors

  7. Rolling Programme • What is unique about our service - No appointment necessary • No waiting list/queue • Various Group times • Clients never turned away • Clients self discharge • Voucher scheme • Discretion providing: • NRT • Varenicline • Bupropion de

  8. Maintaining Long Term Relationships • At FagEnds we endeavour to maintain long term relationships with our clients to ensure they can take full advantage of our rolling programme

  9. Maintaining Long Term Relationships

  10. Maintaining Long Term Relationships • Using our database we are able to send text message to clients to motivate them and welcome them to the service • With our website, clients can keep on line diaries and contact us via email, and locate the dates and times of all the groups • www.stopsmoking.org • www.roycastle.org

  11. Helpline • 0800 195 2131 • Staff providing support for Liverpool, Knowsley, Sefton and the Wirral • Intensive support available in Liverpool

  12. The impact on the Client • The benefits of maintaining strong relationships is valuable to the client in their quit attempt • If the client relapses they know they can drop in to a group again and carry on with the rolling programme

  13. Case Study • Debbie, age 42 married mother of Two • First attendance 2-years ago • First quit in September 2006 • Success! • Reduced her attendance – her choice

  14. Case Study • Relapsed 2007 • But kept coming to the group • New quit attempt in December 2007 • Increased the contact this time • Text messages • Extra support from the helpline

  15. Case Study • SUCCESS! • Debbie has now quit for 10 months • looking forward to celebrating 1 year as a non-smoker on the 6th December 2008

  16. Benefits for the Service • Debbie has • encouraged friends to join the groups • been on the local radio • starred in posters • had a quote published in the local paper • and recorded a clip for the Department of Health

  17. Benefits for the Service • Using the FagEnd’s Model we have supported numerous clients to achieve success • Their success have made us on one of the top performing smoking cessation services in the country • Clients volunteer to participate in new programmes

  18. Benefits for the Service • The clients become a voice for the community and promote the service by word of mouth • They help us to access the community on various levels • The FagEnds Brand is well known and recognised • FagEnds is perceived as friendly, accessible and relaxed

  19. Local Radio Campaign

  20. Local Paper Mother-of-two Debbie Evans, 42, gave up smoking nine months ago, after her father died of emphysema. The Everton resident said: “I watched my dad die and had to give up for my family. “It is my health I worry about, not money. I was getting far too thin and my size eight clothes were becoming baggy. I am a size 10 now and feel much healthier. “I was helped by the Fag Ends service run by the Roy Castle Lung Cancer Foundation and I would recommend it to anybody else who wants to give up.”

  21. Thank you for listening, any questions? For further information please contact:- Danielle Ramsey Stop Smoking Advisor The Roy Castle Lung Cancer Foundation The Roy Castle Centre Enterprise Way Wavertree Technology Park Liverpool L13 1FB Tel: 0151 254 7254 Email: danielle.ramsey@roycastle.org

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