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www.cymru.gov.uk. Climate Change Engagement and how we can help you. Jennifer Pride Climate Change Communications and Engagement Policy. Welsh Government Climate Change Strategy. What we’re doing and why What it has to do with you What bits of our work may be useful. Welsh Government

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  1. www.cymru.gov.uk Climate Change Engagement and how we can help you Jennifer Pride Climate Change Communications and Engagement Policy

  2. Welsh Government Climate Change Strategy • What we’re doing and why • What it has to do with you • What bits of our work may be useful

  3. Welsh Government Climate Change Strategy Climate change is already happening We need to make sure communities are resilient to these changes

  4. Welsh Government Climate Change Strategy

  5. Welsh Government Climate Change Strategy • Underpinning principles: • Helping people make climate-friendly choices • Leading by example • Building climate change into Assembly Government decisions and funding • Driving energy efficiency

  6. People, communities and organisations making different, more sustainable choices will be key to making Wales a sustainable nation and to addressing climate change in particular. Welsh Government Climate Change Strategy Climate Change Strategy – the role of behaviour change

  7. Welsh Government Climate Change Strategy The case for “behaviour change”? “The only purpose for which power can be rightfully exercised over any member of a civilised community, against his will, is to prevent harm to others. His own good, either physical or moral, is not a sufficient warrant”.

  8. Welsh Government Climate Change Strategy • Draft Comms & Engagement Strategy • High level document & delivery plan - online by end June • Providing what’s economic at national level to enable action at the local level

  9. Welsh Government Climate Change Strategy • Our approach: Vision Audience Capacity Evidence

  10. Welsh Government Climate Change Strategy • Audience: • Thinking about everything from the perspective of the people we want to talk to

  11. Welsh Government Climate Change Strategy • Vision • Vision as a picture of the Wales we aspire to • Shared language: know what people understand and perceive

  12. Welsh Government Climate Change Strategy “People only believe politicians when they can look out of their window and see what they’re talking about” Sir Winston Churchill

  13. Welsh Government Climate Change Strategy • Vision • Vision as a picture of the Wales we aspire to • Shared language: know what people understand and perceive • Making public sector action visible

  14. Welsh Government Climate Change Strategy • Evidence • Understanding people in Wales: Sustainable Values and Behaviours Survey

  15. Willing to act Welsh Government Climate Change Strategy 1: Positive greens I think it’s important that I do as much as I can to limit my impact on the environment. 18% 2: Waste watchers ‘Waste not, want not’ that’s important, you should live life thinking about what you are doing and using. 12% 3: Concerned consumers I think I do more than a lot of people. Still, going away is important, I’d find that hard to give up..well I wouldn’t, so carbon off-setting would make me feel better. 14% 7: Honestly disengaged Maybe there’ll be an environmental disaster, maybe not. Makes no difference to me, I’m just living life the way I want to. 18% 5:Cautious participants I do a couple of things to help the environment. I’d really like to do more, well as long as I saw others were. 14% 4: Sideline supporters I think climate change is a big problem for us. I know I don’t think much about how much water or electricity I use, and I forget to turn things off..I’d like to do a bit more. 14% 6: Stalled starters I don’t know much about climate change. I can’t afford a car so I use public transport.. I’d like a car though. 10% Able to act

  16. Welsh Government Climate Change Strategy • Evidence • Understanding people in Wales: Sustainable Values and Behaviours Survey • Pathfinders research/action programme • Pilots using Social Marketing • Evaluation of all programmes – and development of evaluation methods

  17. Welsh Government Climate Change Strategy • Capacity Building • Support for Sustainable Living: • Grant scheme • Framework contract enabling: • Programme delivery • Programme delivery for young people • Expert advice • Capacity building • Tools for engagement • Evaluation

  18. Welsh Government Climate Change Strategy • Capacity Building • Bringing practitioners together • Time Banking pilots • Training for behaviour change skills

  19. Welsh Assembly Government Strategy • Outcome: • People in Wales have a clear idea of what the future could look like and how it will benefit them, can see action all around them, and are involved in a wide range of projectswhich help make that future real

  20. www.cymru.gov.uk Questions? Policy: www.wales.gov.uk/climatechange Action: www.walescarbonfootprint.gov.uk Jennifer Pride Head of Climate Change Engagement Jennifer.pride1@wales.gsi.gov.uk

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