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Presented by: Sally Truong Senior Marketing Coordinator University Marketing and Communications

Presented by: Sally Truong Senior Marketing Coordinator University Marketing and Communications. What is the new UMSL Network?. Compilation of all official University pages of offices, departments, and units at facebook.com/umsl.edu

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Presented by: Sally Truong Senior Marketing Coordinator University Marketing and Communications

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  1. Presented by: Sally Truong Senior Marketing Coordinator University Marketing and Communications

  2. What is the new UMSL Network? • Compilation of all official University pages of offices, departments, and units at facebook.com/umsl.edu • Directed the landing page allows you to see who likes what pages and the total fans we have in our network • On Monday, we have 12,154 in our network • What pages are in the network?

  3. Growth of UMSL Network

  4. How will we use the network? • Target prospective students and stakeholders • Marketing to our fans’ friends and friends’ friend • Live demonstration of advertising • Potential reach over 130,000,000 facebook users

  5. Future for UMSL & facebook? • Additional Applications • Twitter & Foursquare/FB places • Deals/Coupons with every check in • Pushing network pages content up through the main page via tags • Growing the number of world wide fans • Student Ambassadors • Goal of 15,000 world wide fans by September 1

  6. Future for UMSL & social media? • Fall campaign includes: • Promotions for giveaways • Scavenger hunts for Louie • Wednesday’s where is this photo • Thursday’s UMSL trivia • Friday’s picture of the week • More Videos • UMSL Social Media’s Guide to Best Practices

  7. Questions? • Do you want to join the network? • Need help setting up your page? • Need ideas for content? • Ideas for more fans? • Contact: • Sally at socialmedia@umsl.edu • Jon at hinderliterj@umsl.edu

  8. Using your facebook fanpage? • Market UMSL brand by being the voice for your page • Do this by “Using Facebook as Page” • Like other UMSL pages, comment on links and pages’ attend events • New Fans Feature • How many LIKES? • Reciprocate likes from other pages

  9. More about fanpages … • Remember: • Student participation on your page is voluntary • Pages are not responsible for what is posted by users • Comments are always notified by e-mail • Offensive or negative comments can be deleted • Connect and share with your audience • Events, updates, link to campus news, etc. • Looping the communication circle

  10. Best Practices for Facebook Fanpages • Be transparent about who you are • Be consistent, provide fresh, relevant and up-to-date content • Use best judgment with negative posts, feedbacks and comments • Find a balance for posts and set goals • Connect facebook to your other social media

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