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Amherst Connects N etworking for Students

Amherst Connects N etworking for Students. The Value of Alumni Connections for Students. Career Exploration. Study Abroad. Students (and Alumni). Jobs & Internships. Fellowships -National -Amherst. Pre-med, Pre-law & Other Graduate Study.

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Amherst Connects N etworking for Students

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  1. Amherst ConnectsNetworking for Students Presentation to the Board of TrusteesMarch 26, 2010

  2. The Value of Alumni Connections for Students Career Exploration Study Abroad Students (and Alumni) Jobs & Internships Fellowships -National -Amherst Pre-med, Pre-law & Other Graduate Study March 26, 2010

  3. The Value of Alumni Connections for Members of the Amherst Community • Career Opportunities • Summer& Interterm Internships • On-campus Recruiting • Job Postings • Educational Programs • Career Choices Alumni Panels • Cookies with the Career Center • Luncheons with Seniors • Face-to-FaceNetworking Receptions • On Campus: Homecoming Weekend • International: Italy (2), Korea, Paris, Prague and the UK • Interterm: Boston, Chicago and NYC March 26, 2010

  4. There has been a dramatic increase in student searches. March 26, 2010

  5. Amherst ConnectsOnline Engagement and Networking for Students and Alumni March 26, 2010

  6. Using technology to engage alumni in the life of the College • Amherst Connects • Opportunities for alumni to connect with the College, each other and with students • Engagement Metrics for FY09 • 30% of alumni (5,913) active in Amherst’s online community • 70% of alumni engaged with the College March 26, 2010

  7. Every alumnus/a has an Online Profile. Together the 20,000+ profiles make up the Alumni Directory. Alumni Profile Alumni Directory March 26, 2010

  8. The Online Profile is the next generation of the Amherst Biographical Record • First printed in 1883. • Last printed in 1993. • Benefits of Online Profile • Cost effective and timely updatesof data • Improved access and security • More robust searching March 26, 2010

  9. The Online Profile is the hub of our online initiatives. • Alumni by major • Alumni by team • Alumni by activity • Graduate programs • Study Abroad • Housing on campus • AmherstMagazine • Amherst Reads book club • Amherst Artists Network • Partner Class Program • Lives of Consequence Web site • CCE Web site • Personal Web sites/blogs • Social Networking (Facebook, LinkedIn, Twitter, YouTube, etc.) • Search by name, class year • Search by other criteria (geography, professional, academic, activities) March 26, 2010

  10. Online Strategies for Engaging Alumni Social Networking Across All Platforms • “Push”: Engage alumni where they are and connect back to Amherst’s Web site • Social Networks: • Strategic Electronic Communications • “Pull”: Create connections and engagement based on interests and experiences • Online Programming • “No Dead Ends” March 26, 2010

  11. Alumni respond to targeted requests to update their profiles. March 26, 2010

  12. The Alumni Directory is an important tool for alumni. An average of 6800 searches are conducted by alumni each month. 4962 alumni have conducted a search since 2007 March 26, 2010

  13. Fact Sheet for Online Alumni Initiatives Timeline January 2007 New Content Management System (CMS) launched June 2009 Alumni Directory and Online Profiled redesigned to improve usability October 2009 Password reset process automated • Alumni who have logged into the Web site since January 2007 = 10,266 • Alumni who have logged into the Web site FY09 = 5,913 • Email addresses on record = 15,816 (75% of active alumni)  Online Profiles: • Updates to Online Profiles since January 2007 (not unique users) = 8,397 • Alumni who have updated their Online Profiles since January 2007 = 4,885 • Alumni who have filled out Career Network section of Online Profile = 1,957 • Alumni who have posted photographs = 975 • Alumni who have filled out ‘About Me’ or ‘Interests’ = 220 • Alumni who have added links to ‘Look for me on’ = 363 Alumni Directory: • Searches by alumni since May 2008 (not unique users) = 152,568 (representing 4962 alumni) • Searches by students since May 2008 (not unique users) = 88,730 (representing 1286 students) Online Giving (% of Annual Fund gifts made online): • FY09 – 29%; FY08 – 23%; FY07 – 19% Membership on Social Networking Sites (includes alumni, parents, students) • Facebook (College page - 3,236 fans; Alumni page – 1,766 fans) • LinkedIn (2,674 members) • Twitter (851 followers; 256 following) March 26, 2010

  14. Alumni Engagement by Category FY09(7/1/08 – 6/30/09) *Engagement measures participation against all alumni of record (20,914). The Alumni Fund measures participation against solicitable alumni (19,132). March 26, 2010

  15. Default Permissions for the Online Profile • For Alumni: • Personal & Family tab hidden from students (e-mail is available on Main page) • Personal & Family tab available to alumni, faculty and staff • Demographic and Family info hidden from all roles • Academic, Activities, Professional and Photo available to alumni, students, faculty and staff • For Students: • Main page available to students, alumni, faculty and staff • Photo available to students, faculty and staff • Personal & Family tab and Photo hidden from alumni (e-mail is available on Main page) • Academic, Activities, Professional hidden from alumni, students, faculty and staff • Students can only update their Main page March 26, 2010

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