Are you relevant?

2. Are you relevant?

3. Your Questions • Any suggestions on how to effectively juggle managing technology, social media, marketing, etc. when you are a “one person department” • How can nonprofits utilize social media to support their partners and allied organizations? Is it as simple as committing to retweet or share status? • Do you find it better to create a scheduled calendar to put out social media content or just post when you feel necessary? • Which Pgh funders will support development of and utilization of social media, especially by smaller orgs?

4. Your Questions • How do you keep an organization fresh in people’s minds without over saturating media? • Any advice on engaging an online audience that is mainly from the baby boom generation? • What are some innovative ways to keep past/present donors giving. How do we keep things refreshed and new? • In a time when funding is tight, what is the best approach to requesting donations? • How can nonprofits engage in social enterprise activities to generate revenues and make larger impacts in communities with limited staff and resources? • How can more established or well-know brands remain relevant in a saturated market?

5. Challenges • Reduction in government funding • Decline in media • Distrust/Skepticism • Give us more

6. Giving USA 2012, The Annual Report on Philanthropy for the Year 2011, The Center on Philanthropy at the University of Indiana; 2012.

11. Wealth Transfer At least $41 trillion in U.S. wealth will be transferred by 2052 Approximately $20 trillion will be charitable John J. Havens and Paul G. Schervish, 1999. Millionaires and the Millennium: New Estimates of the Forthcoming Wealth Transfer and the Prospects for a Golden Age of Philanthropy, Social Welfare Research Institute, Boston College.

12. Four Generations

13. Traditionalists (1925 – 1945) VALUES • Patriotism • Loyalty • Selflessness • “Waste not, want not” • Save for a rainy day • Faith in community and institutions

14. Baby Boomers (1946 - 1964) VALUES • Optimism • Idealism • Equal rights • Activism • Competition

15. Millennials (1981 - 1999) VALUES • Realism • Pragmatism • Diversity • Global community

16. Generation X (1965 - 1980) VALUES • Skepticism • Government • Market • Marriage • Independence • Resourcefulness

17. How do we reach the “next” generation?

25. This is an innovation challenge. Not a “fix-it” problem.

26. Revenue Model noun/ ˈrɛvəˌnumɑdl/ A revenue model is the system design by which a business monetizes its services.

27. Market Need: Lack of Feedback To Donors About Their Impact • Field and lab work • Data collection, Analysis and Presentations • Founded a Professorship in Applied Statistics

28. “Obviously I care about keeping the doors open, but what I really care about is why it matters. My community is hurting. How do I get more resources to deal with THAT? How do we do more?”

29. Business Model noun/ˈbɪznəsˌmɑdl/ A business model describes the rationale of how an organization creates, delivers, and captures value.

32. Fierce Acceptance The situation is what it is Time is real Reframe Act

33. Disruptive Innovation Innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network, displacing an earlier technology

35. Easily distracted by shiny objects

36. The Hero’s Journey

37. “I think in music you are always like Sisyphus. You push the rock to the top of the hill, and the rock goes down quickly and you must begin again. Life is not easy, and life shouldn’t be easy. There is a crisis in the world. It is the matter of going forward.” - Pierre Boulez

38. Outcomes NOT A “cure” A single perfect business model BUT RATHER Multiple possible solutions A more engaged field A higher capacity to adapt

39. The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something. Because the brick walls are there to stop the people who don’t want it badly enough. Randy Pausch, The Last Lecture

40. Your Questions • Any suggestions on how to effectively juggle managing technology, social media, marketing, etc. when you are a “one person department” • How can nonprofits utilize social media to support their partners and allied organizations? Is it as simple as committing to retweet or share status? • Do you find it better to create a scheduled calendar to put out social media content or just post when you feel necessary? • Which Pgh funders will support development of and utilization of social media, especially by smaller orgs?

41. Your Questions • How do you keep an organization fresh in people’s minds without over saturating media? • Any advice on engaging an online audience that is mainly from the baby boom generation? • What are some innovative ways to keep past/present donors giving. How do we keep things refreshed and new? • In a time when funding is tight, what is the best approach to requesting donations? • How can nonprofits engage in social enterprise activities to generate revenues and make larger impacts in communities with limited staff and resources? • How can more established or well-know brands remain relevant in a saturated market?