EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

1. EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING ADVERTISING UNIQLO (Clothing) • - Through newspaper • Targeting customers who are: • Multi-national (Asian, • African, Caucasian, Latino, etc) • Likes clothing that are simple and • functional • Prefer colours in their sweat-hoodie

2. EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING ADVERTISING Pedigree (Pet food) • - Through Billboard • Targeting customers who are: • Pet owners • Dog lovers • Age group is quite wide, as people from kids to adults would say that this advertisement is ‘cute’ and ‘adorable’

3. EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING ADVERTISING John Lewis (UK’s dept. store) • - Through television • Targeting customers who are: • People who celebrates Christmas • Age group is wide, as this • celebration-themed advert will • appeal to people who have the • spirit of Christmas

4. EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING ADVERTISING Coca Cola • - Through public transportation (bus) • Targeting customers who are: • People who enjoys coca cola • Bus riders, pedestrians

5. EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING ADVERTISING Various ads in Yellow Pages • - Through Yellow Pages • Targeting customers who are: • Users of Yellow Pages • Looking for services like cleaning • services, insurance, etc

6. EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING ADVERTISING Hotel • - Through catalogue/leaflet • Targeting customers who are: • Wants to go on a holiday • Wants to stay in a affordable, yet • nice hotel • Probably youngsters, who have • limited budget

7. EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING ADVERTISING Dior Addict lipstick • - Through Vogue Magazine • Targeting customers who are: • Dior cosmetic’s users • Kate Moss’s fans • Appeal more to young adults to • adults (female), who are quite well- • off (due to the high pricing range of • these lipsticks)

8. EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING ADVERTISING Peri Hut (Halal Restaurant) • - Through leaflet • Targeting customers who are: • Muslim in the UK • Gourmet fast-foods (high quality and • quite expensive) • Family with kids

9. EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING PERSONAL SELLING (Retail Selling) For example: Make-up counters and clothes shop

10. EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING PERSONAL SELLING (Field Selling) For example: Door-to-door selling and road shows

11. EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING PERSONAL SELLING (Telemarketing Selling) Buying goods from TV and then, order by telephone

12. EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING PUBLICITY Topshop (a UK-based clothing company) and Kate Moss (British celebrity) • Kate Moss is ‘paid’ by Topshop to ‘wear’ Topshop’s clothes • Kate Moss wore a Topshop’s dress during her outing in London’s • night club • As she is always photographed by paparazzi, pictures of her, • wearing that Topshop’s dress appeared in numerous UK’s • newspapers, magazines and fashion websites • Hence, her fans saw those pictures and they also wanted the • same dress • So, millions of Kate Moss’s fans bought the dress and this gave • an advantage to Topshop

13. EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING SALES PROMOTION (Premium) Example Buy Colgate toothpaste, get one free toothbrush

14. EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING SALES PROMOTION (Trading stamps) Example Usually in dept. store Collect 10 stamps- 5% discount 20 stamps- 10% discount 30 stamps- 15% discount

15. EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING SALES PROMOTION (Sampling) Example Sample sized beauty products in magazines

16. EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING SALES PROMOTION (Buyer Contests) • Example • MATTA Fair’s visitors (and buyers) can get a chance to win various prizes