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Marketing Objectives and strategy

Marketing Objectives and strategy. Objectives vs Strategies . Read page 279-280. Define both objectives and strategies Explain the difference between the two. What makes a good marketing objective?  It is often said that an effective marketing objective meets the SMART criteria:.

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Marketing Objectives and strategy

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  1. Marketing Objectives and strategy

  2. Objectives vs Strategies • Read page 279-280. • Define both objectives and strategies • Explain the difference between the two

  3. What makes a good marketing objective?  It is often said that an effective marketing objective meets the SMART criteria:

  4. Below is an example of how business objectives translate into marketing objectives and activities:

  5. Questions 1. What are Sainsbury’s corporate and marketing objectives?2. What internal & external factors do you think might hinder Sainsbury’s from achieving this? (Apply)3. How can Sainsbury’s overcome these?

  6. Niche vs Mass Marketing

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