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« UKRAGROKOM ». « Ukragrokom » - one of the largest companies of the Ukrainian agrarian market. Products : Crop-Protection Agents Seeds Aqueous Fertilizers Mineral Fertilizers. Services : Agronomic Support Agrochemical Analysis of Soils. « Ukragrokom »: Experience - 12 years
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«Ukragrokom» - one of the largest companies of the Ukrainian agrarian market • Products: • Crop-Protection Agents • Seeds • Aqueous Fertilizers • Mineral Fertilizers • Services: • Agronomic Support • Agrochemical Analysis of Soils • «Ukragrokom»: • Experience - 12 years • Number of employees – 150 persons • 9 representative offices: Kyiv, Kharkov, Cherkassy, Dnepropetrovsk, Poltava, • Kherson, Henichesk, Lutsk, Ternopol • 12 stores • Mineral fertilizers pre-packing base in Cherkassy city • Customers – 1,5 ths. of agricultural producers
Mission We care about increasing the productivity of agricultural producers, providing agronomic support in conjunction with the supply of mineral fertilizers, crops and seeds protection agents. We strive to maintain a high level of service for our customers and partners due to the professionalism and long term trusting relations building.
Values • Reputation • We make honest business and always carry out our obligations. • We hold the high level of business ethics and effective interaction. • We base our activities on the understanding that all our efforts have to meet the public interest. • Team • The employees make our company successful and are a major asset to our business. • We work as a team and for the common success. • We are interested in the professional development of staff. • Professionalism • We strive to be the most professional company in the agricultural market of Ukraine. • We strive to meet the expectations of customers, meet their needs in agronomic support and • agrochemical products supply. • We make every effort to make the relations with the new client to grow into the long-term • partnership.
Crop-Protection Agents We supply quality products, that is why we cooperatewith the world’s leading suppliers BASF BAYER • Acknowledged leader in the global agrochemical market • Seeds and crop-protection agents production of almost any crop • New technologies and innovations • Reliable partner of global agricultural producers. • AgentsBASF are guaranteed to improve the quality, volume and profitability of agricultural crops harvested. • Holds leading global position in the crop protection industry. • The leader in the manufacture of insecticides, herbicides, fungicides and drugs for pre-treatment of seeds.
- standard of quality and success of Ukragrokom «Greenfort» crop-protection agents «GreenfortStimulus» aqueous fertilizers • «GREENFORT» = QUALITY • High-quality active ingredients and • components • High level of production • Appropriate transportation and • storage conditions • Quality control at every level
AqueousFertilizers Aqueous mineral fertilizers for foliar spray: Fertilizers for drip irrigation: Fertilizers and growth stimulants containing aminoacids, polysaccharides, phytohormones,vitamins, seaweed extract: • GreenfortStimulus • NutrivantPlus • Foliker • Crystalon • SpeedfaulBor • Kelkats • YaraVitaReksolin АВС • YaraVitaTesnoCocktail • NutrivantDrip • YaraFertiker • Pekasid • MonopotassiumPhosphate • Calcinit • Potassium Sulphate • Potassium Nitrate • Calcined Kieserite • Aminocat 30% • Raikat • Microkats • Razormin • Florone • Kelik
Мineral Fertilizers We come into line both withlocal chemical companies, and foreign producers of nitrogen, phosphorus, potassium and complex fertilizers. • ACHIEVEMENTS • At the second annual "Yalta Agrochemical Forum»Company "Ukragrokom" has been marked as the largest importer ofmineral fertilizers in 2011. • In 2010 "Ukragrokom"was top ranked as the “Trade Company of the Year at the Ukrainian Market of Mineral Fertilizers” for high rates of realization. • Ammonium Nitrate • Calcium-ammonium Nitrate • Carbamide • Ammonium Sulfate • Carbamide-Ammonia Mixture (CAM) • Ammonia Water • Potassium Chloride • Ammophos • Sulfoammofos • Ammonium Nitrate Phosphate Fertilizer • (16:16:16, 22:11:11, 24:6:12, 15:15:15 ) • Diammofoska • Mixtures of Fertilizers
Seeds The basis for sustained high yield – high-quality seeds. • About 30 corn hybrids of maturity range (for the production of grain, silage, cereals, starch, spirit, biogas) from FAO 200 to 440 • About 20 high-yielding sunflower hybrids, including the technology for growing EkspresSan • About 30 corn hybrids (for the production of grain, silage, cereals, starch, spirit, biogas) from FAO 180 to 490 • About 20 sunflower hybrids with high oil content and resistance to most common diseases • A range of classic and high oleic sunflower hybrids, which also include hybrids for cultivation technology Сlearfield. • About 20 high-yielding solid hybrid maize/corn with FAO from 180 to 460
Agronomic Support ✓forming up a plan for production and financial management in crop production industry; ✓development of individual protection systems and the implementation of modern growing technologies; ✓making up a flow process chart of agricultural crops growing; ✓development of mineral nutrition system on the basis of agro-chemical analysis of soil; ✓running leaf analysis to determine the rate of mineral nutrition with the following recommendations; ✓application of fertilizers, special aqueous fertilizers, with minor nutrient elements, crop-protection and seed agents.
Agrochemical Service • Determination of agrochemical and physico-chemical properties of soil: • plants tolerablephosphorous compounds (P) • exchange potassium (K) • fluent - Calcium (Ca) • sulphur (S) • sodium (Na) • iron (Fe) • manganese (Mn) • copper (Cu) • zinc (Zn) • borium (B) • olybdenum (Mo) • acidity of the soil solution (pH) • cation exchange capacity.
Why do the customers choose “Ukragrokom”? • Positive image of the Company • Quality of products • Punctuality in supply • Credit financing of agricultural producers • Agronomic support and service • Extensive network of representative offices and storages • Professionalism
Our Customers “Ukragrokom” Company policy is aimed to fulfill obligations concerning terms and high quality of the products supplied and services provided, as well as to build the long-term partnership with agricultural producers. 1 500 agricultural producers Planted Acreage
Ukrainian Market Trends • Planted acreage of agricultural crops • Crop-protection agents • Corn and sunflower seeds • Aqueous fertilizers • Mineral fertilizers • «UKRAGROKOM» Company Development Plan
Planted Acreage of Winter Crops in Ukraine, on Yield the year 2012 (ths. ha)
Planted Acreage of Spring Crops in Ukraine, the year 2011(ths. hа)
Market Trends of Crop-Protection Agents • The growth of the market share of generics from 10% to 50% • 633 generic products are registered in Ukraine • Annual prices’ increase • The rate of profit drops in the industry by increasing number of the market players • 15% of the market - the "black" import • Upward credit sales trends (prevailing type of crediting 30/70) $ 448mln. US 2008 2009 $ 306mln. US 2010 $426mln. US 2011 $550mln. US Crop-Protection Agents Import, VAT not included 50 % / 50% Generics / Original
By the year 2014 Ukragrokom plans to achieve 10% market segment of Crop-Protective Agents * VAT not included
Herbicides - bulk sales turnover product of Ukragrocom in Crop-Protective Agents
Market Trends of Corn and Sunflower Seeds 2008 $ 298 mln. US • Sunflower and corn crops increase • Excessive demand for imported sunflower and corn seeds • The credit part rises in sales • Price increase since 2010 for 20-30% 2009 $276 mln. US 2010 $318 mln. US $ 450 mln. US 2011 Sunflower and Corn Seeds Import VAT not included
By the year 2014 Ukragrokom plans to achieve 4% market segment of Corn and Sunflower Seeds VAT not included
Aqueous Fertilizers Market Trends • Market potential of Ukraine – more than 500 mln. $US,VAT not included (based on the acreage of Ukraine) • The rate of profit in the industry is stable • 50 producers are working at the Ukrainian market, 16 of which occupy 85% of the market • The number of importers is growing annually, with 12 companiesproviding 75% of imports • The rise of the fertilizer liquid import from 30% in the year 2008 to 55% in 2011 • Upward trend on consumption of fertilizers based on aminoacids. 2008 $ 33,6 mln. 2009 $ 8,2 mln. 2010 $ 15,3 mln. 2011 $ 30,0 mln. Aqueous Fertilizers Import, VAT not included
By the year 2014 Ukragrokom plans to achieve 5% market segment ofAqueous Fertilizers
More than 50% of Sales ofAqueous Fertilizers would make ТМ «GreenfortStimulus»
Market Trends of Mineral Fertilizers • Market monopolization • Control and regulation of wholesale and retail prices • Market products volume control • Monopolist’s formation of the own distribution channels • Significant fall in the industry profit rates 2009 2 118 ths. tonnes 2010 2 052 ths. tonnes 2011 2 400 ths. tonnes MF Consumption Volume The years 2009 – 2011 «UKRAGROKOM» 10% of market
By the year 2014 Ukragrokom plans to retain the level of 11% at the market segment of Mineral Fertilizers * VAT not included
More than90% of Sales of Mineral Fertilizers would make Nitrogenand Complex Fertilizers
For the period from 2011 to 2014 Ukragrokom plans to increase revenue from the sale for more than 2 times
Sale Revenue Structure of Ukragrokom Year 2011 GOAL for 2014
In 2014 Ukragrokom plans to increase marginal revenue up to 28 mln $US with the margin of 11% Margin, %
Marginal Revenue Structure by Product Lines 2011 GOAL for 2014
Targets in commodities through 2014 CROP-PROTECTION AGENTS SEEDS AQUEOUS FERTILIZERS MINERAL FERTILIZERS * Sales volume, VAT not included
“Ukragrokom” Company Positioning Agronomic support and agrochemical service Punctual products supply Staff qualification Customer- oriented approach
Missions of «Ukragrokom» for 2012 – 2014 years High-quality agronomic support Complex support of agricultural producers with agrochemical products and seeds Further growth of the representative network with extended infrastructure Expanding the product line of crop-protection products TM "Greenfort" and aqueous fertilizerTM "Greenfort Stimulus" Personnel development Customer-oriented approach of the Company, new loyalty programs
Holosiyivska str. 7, building 2 Business Center “Rent House”, of.5/1 03039, Ukraine, Kyiv city Tel. +380442514583 +380442514504