Campus advertising effectiveness

1. Campus advertising effectiveness BY: Sydney McKinney, Nicole Otto, Stacey Northup, or Ben Long

2. Agenda • Preliminary Research • Background • Research Questions • Hypothesis • Advertising Methods • Survey • Results • Conclusions

3. Preliminary Research • Media Effectiveness • Social Media • Print Media • Outdoor Media

4. Comedy Show Background • Presented by the Carolina Union Activities Board (CUAB) • DSI Improvisational Comedy • Featured future Student Body President Will Leimenstoll

5. Research Questions • RQ1: What is the most effective form of advertising for CUAB’s comedy event? • RQ2: In which ways are students at UNC-Chapel Hill most effectively influenced with advertising? • RQ3: In which ways should CUAB advertise for future events?

6. Hypothesis • Social Media, in the form of a Facebook event, will be the most effective form of advertising.

7. Advertising Methods • Facebook Group • DTH Story • DTH Advertisement • Flyers • Word of Mouth

8. Facebook Event

9. The Daily Tar Heel Story

10. The Daily Tar Heel Advertisement

11. Flyers • Similar style to the Daily Tar Heel for consistency • Over 1,800 passed out in the Pit and on South campus

12. Survey • Total Population Sampled • Representative or Evaluative?

13. Results

14. Results (continued)

15. Conclusions • Advertising methods did have an effect on the number of people who attended the comedy show The Historic Playmakers Theater

16. Conclusions • Results were consistent with our hypothesis

17. Conclusions • Facebook preferred method of contact, second to word of mouth

18. Our Suggestions • In the Future, use Facebook • Word of mouth is tied to Facebook

19. Our Suggestions • Traditional forms of advertising won’t hurt, but offer little help      

20. Questions? • Email us! • snorthup@live.unc.edu • smckinne@live.unc.edu • notto@live.unc.edu • balong@live.unc.edu