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La Estrategia en el Comercio Detallista. Estrategias del Comercio Detallista. Ing. Maria Elena Vázquez Lira Sesión 3 Agosto 2006. Tarea. Equipo 1 GDA Web Search Caso Wal-Mart
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La Estrategia en el Comercio Detallista Estrategias del Comercio Detallista Ing. Maria Elena Vázquez Lira Sesión 3 Agosto 2006
Tarea • Equipo 1 GDA Web Search • Caso Wal-Mart • Leer Artículo: D’Andrea, G., & Lunardini, F. (2005). Dentro de la mente y el bolsillo del consumidor latinoamericano. Harvard Business Review (Octubre). • Visitar website The Coca Cola Retailing Research Council: http://www.coke.net/app/home/portal/!ut/p/.cmd/cs/.ce/7_0_A/.s/7_0_10Q/_th/J_1_IP/_s.7_0_A/7_0_10Q/_s.7_0_A/7_0_10Q#1 • Leer capítulo 4
Modelo Homans Exec Values/Vision Management Style Climate Structure Strategy Results People Managemt Systems Environment
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