1 / 10

La Estrategia en el Comercio Detallista

Learn key tactics and insights from the retail industry to optimize performance and drive growth in your retail business. Explore effective methods for enhancing customer experiences and increasing profitability.

keithl
Download Presentation

La Estrategia en el Comercio Detallista

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. La Estrategia en el Comercio Detallista Estrategias del Comercio Detallista Ing. Maria Elena Vázquez Lira Sesión 3 Agosto 2006

  2. Tarea • Equipo 1 GDA Web Search • Caso Wal-Mart • Leer Artículo: D’Andrea, G., & Lunardini, F. (2005). Dentro de la mente y el bolsillo del consumidor latinoamericano. Harvard Business Review (Octubre). • Visitar website The Coca Cola Retailing Research Council: http://www.coke.net/app/home/portal/!ut/p/.cmd/cs/.ce/7_0_A/.s/7_0_10Q/_th/J_1_IP/_s.7_0_A/7_0_10Q/_s.7_0_A/7_0_10Q#1 • Leer capítulo 4

  3. Modelo Homans Exec Values/Vision Management Style Climate Structure Strategy Results People Managemt Systems Environment

  4. The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE SYSTEMS COMMUNICATION PRODUCT LOGISTICS SUPPLIERS PEOPLE VALUE Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College

  5. Five Key Questionsfor Each Pentagon Corner • Do we win? • By how much? (a little or a lot?) • Is it getting better or worse? (direction) • Does anybody care? • Is it sustainable?

  6. The Eight Ways To Win In Retailing The Pentagon & The Triangle Size PLACE Location Layout & Design SYSTEMS COMMUNICATION PRODUCT LOGISTICS SUPPLIERS PEOPLE VALUE Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College

  7. The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE SYSTEMS COMMUNICATION PRODUCT Intensity Assortment Style & Fashion LOGISTICS SUPPLIERS PEOPLE VALUE Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College

  8. The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE SYSTEMS COMMUNICATION PRODUCT LOGISTICS SUPPLIERS Price PEOPLE VALUE Quality Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College

  9. The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE SYSTEMS PRODUCT LOGISTICS SUPPLIERS Service Knowledge VALUE PEOPLE Climate Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College

  10. The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE SYSTEMS COMMUNICATION PRODUCT Positional Promotional LOGISTICS SUPPLIERS PEOPLE VALUE Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College

More Related