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Global Warming’s “Six America’s:” A short story in three chapters + epilogue. NASA Earth Science Education Meeting May 18, 2010. Airlie Center. Edward Maibach Connie Roser- Renouf Anthony Leiserowitz. Global Warming’s “Six Americas”. Source: Yale & George Mason, 2008, 2010.
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Global Warming’s “Six America’s:”A short story in three chapters + epilogue NASA Earth Science Education Meeting May 18, 2010 Airlie Center Edward Maibach Connie Roser-Renouf Anthony Leiserowitz
Global Warming’s “Six Americas” Source: Yale & George Mason, 2008, 2010
Global Warming’s “Six Americas” Source: Yale & George Mason, 2008, 2010
The Finite Pool of Worry Source: CRED (2009) The Psychology of Climate Change Communication
percents% words <= logic Analytic system Experiential system “experiencing is believing” requires logic and evidence Processing of risk Slovic, Finucane, Peters, & McGregor, 2004
Do you think that global warming is happening? How sure are you that global warming is happening? “I have personally experienced the effects of global warming.” Leiserowitz, Maibach & Roser-Renouf. (2009). [Data] Akerlof, Maibach & Leiserowitz .(In progress). [Secondary analysis] 2008 data
Assuming global warming is happening … do you think it is: “I have personally experienced the effects of global warming.” 2008 data
How much do you think global warming will harm … people in the United States? “I have personally experienced the effects of global warming.” 2008 data
How important is the issue of global warming to you personally? “I have personally experienced the effects of global warming.” 2008 data