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SEO. Search Engine Optimization. Presentation Overview. Search Engine Basics Why Optimize? Key Concepts Optimization Content Management Systems Summary Resources. Search Engine Basics. Have you ever searched for something and wished you had help?
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SEO Search Engine Optimization
Presentation Overview • Search Engine Basics • Why Optimize? • Key Concepts • Optimization • Content Management Systems • Summary • Resources
Search Engine Basics • Have you ever searched for something and wished you had help? • It is that common feeling that led to a creation of one of the most effective parts of internet search engines. • Search engines are as vital to the internet as the websites they take you to. • Search engines are one of the primary ways that internet user find Web sites .
Search Engine Basics • Without a search engine, it would be difficult to surf the net for anything. • Search engines work well because of the software programs used to run them. • Software programs such as alta, vista, and Google help search engines look for information on the world wide web.
Search Engine Basic • These software programs index information and send out “crawlers” to search for new information add to the web. • Crawlers find new websites and web pages based on SEO. • Search engines use SEO’s to locate “old” and “new” website.
Search Engine Optimization • An introduction to optimizing a web site for the best possible search engine results. • A web site with good search engine listing may see a increase in traffic.