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Outline

Outline. 1. History of Google 2 Growth of Google 3. Competition 4. Acquistions and partnerships 5. Purpose of Acquistions. "Googol" = Google ?. 1 followed by 100 zeros "Mathematics and the Imagination" company's mission  immense amount of information

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Outline

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  1. Outline • 1. History of Google • 2 Growth of Google • 3. Competition • 4. Acquistions and partnerships • 5. Purpose of Acquistions

  2. "Googol" = Google ? • 1 followed by 100 zeros • "Mathematics and the Imagination" • company's mission  immense amount of information • Back before Google? Aye, there's the Rub • Biggest challenges: retrieving relevant information from a massive set of data

  3. Revolution of Google • one of computing's biggest challenges: retrieving relevant information from a massive set of data.  • BackRub = its unique ability to analyze the "back links" pointing to a given website •  one year later, earning BackRub a growing reputation (Among Campus)

  4. History of Google • Larry Page and Sergey Brin • Ph.D. students at Stanford University, California • As a research project (Jan, 1996) • the domain google.stanford.edu. (September 14, 1997 ) • Google Inc. (September 7, 1998 ) its door in Menlo Park

  5. The first version of Google(1998) “Google guys “ -----Larry Page, Eric Schmidt, Sergey Blin.

  6. Movement of Google • Answering 10,000 search queries (1998)500,000 queries per day (1999) 100 million search queries a day  Today? • According to the Nielsen cabinet : • search engine ‘s market share: • 1 Google (54%) • 2. Yahoo! (23%) • 3. MSN (13%) •  simple, uncluttered, clean design

  7. Services • Internet search engines (search-oriented) : • e.g Web Search, Image Search and Google News • New:Froogle, Google Groups and Google Scholar (shopping sites ), Google Earth , Google Maps , Gmail

  8. Competition • Microsoft and Google :MSN Search engine & Windows Live search • overlapping services : • 1. Gmail vs. Hotmail • 2 Microsoft's Windows Live Local vs Google Maps • 3. search (both online and local desktop searching)

  9. Competition • The relationship between Google and Mozilla Firefox ? &

  10. Acquistions • 1. Buy YouTube for $1.65 billion (October 9, 2006 ) • Not merge with Google Video • 2. Sony BMG Music Entertainment and the Warner Music Group deliver music videos to the site • 3. purchased JotSpot (October 31st 2006)

  11. Partnerships • partnership with NASA (September 28, 2005, ) • a partnership with Sun Microsystems (October 2006 ) • Time Warner's AOL unit and Google 1) AOL on video search 2) AOL's premium-video service within Google Video

  12. Partnerships • $900 million deal with News Corp.'s Fox Interactive Media unit

  13. New Markets • Radio and print publications • E.g dMarc (January 17, 2006 ) • allows companies to advertise on the radio • Other new market: • selling advertisements from its advertisers in offline newspapers and magazines, e.g Chicago Sun-Times

  14. New Markets • selling advertisements associated with search keywords (2000) • Number of hits users make upon ads • Keywords • $0.05 per click

  15. How to make money ? • Ans: & • How to expand the business? Ans: & • What are the business strategies to be used by Google? • Ans: ( & )

  16. Ads

  17. AdSenseTM & AdWordTM Anyone who want to make money on ads on web Anyone who wants to post ads on the web

  18. An easy way for web publishers to display Google ads on their website AdSensedelivers relevant text and image ads that are precisely targeted to your site and your site content.

  19. Use to earn more money… • Google puts relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads through the same Vickrey auction. • AdSense automatically displays the text or image ads that will generate the maximum revenue for your page.

  20. Advertise your business on Google No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads…

  21. How does works… • Create your Ads. Choose related keywords . Your information get stored in the Google database. • Your ads appears when Web browsers search keywords related to your business. • Browser CLICKS ads linked to your website. • You pay Google according to the number of the clicks on your ads.

  22. Problems of PPC (Pay Per Click) • Ad clients pay due to the number of clicks on their links. • Click fraud appears • In 2005, Google won a lawsuit against a Texas company called Auction Experts (acting as a publisher), which Google accused of paying people to click on ads that appeared on Auction Experts' site, costing advertisers $50,000.

  23. Click fraud ! • In 2004, a California man created a software program that he claimed could let spammers defraud Google out of millions of dollars in fraudulent clicks. He was arrested while trying to blackmail Google for $150,000 to hand over the program.

  24. Solution? • Proving click fraud can be very difficultit is hard to know who is behind a computer and what their intentions are. • Often the best an advertising network can do is to identify which clicks are most likely fraudulent and not charge the account of the advertiser. But none of the measures is foolproof . The threat to ads clients still exist.

  25. Two sided market for Ads • For ads client: Required a bank account payable to Google Can set the amount of the budget • For web publisher: • no cost, no obligation, • no required budget • You can sign up anytime from the AdSense home page

  26. Two sided market for Google Ad business Match making Link relevant keywords to your ads Pay according to clicks Give web space to display related ads Pay according to clicks Ads on Web page Ad Client Web Publisher

  27. AdSense: Give subsidyto make one side come; Save the transaction cost for web publisher. AdWords: Gain more profit from the other side; Auction: get highest PPC price from Ad Client; Ad clients take the risk of CLICK FRAUD. As Eric Schmidt ,the CEO of Google, said : “AdWords is Google’s flagship advertising product and main source of revenue.”

  28. &

  29. With over 170 million downloads, Mozilla's Internet browser Firefox is the second-most popular browser in the world - and growing.

  30. Introduction

  31. Performance

  32. Market share

  33. Future development • Version 3.0 • Codename: Minefield 3.0 • Release time: Nov 2007 • Version 4.0: coming soon

  34. No threat from Firefox. ( Steve Vamos, Australia’s Microsoft managing director,Nov 11, 2004.) "I played around with it (Firefox) a bit, but it's just another browser, and IE is better…So much software gets downloaded all the time, but do people actually use it?" (Bill Gates,May 9, 2005)

  35. Upon the release of Firefox 2.0, the Internet Explorer 7 development team shipped a cake to Mozilla as a sign of appreciation onNov 26th, 2006. In August 2006, Microsoft made an offer to Mozilla to help integrate Firefox with the forthcoming Windows Vista, which Mozilla accepted.

  36. I know companies that are deploying Firefox or Thunderbird, but they aren't talking about it as they don't want to see an increase in their [Microsoft] Office license price.” • --Said Tristan Nitot, president of Mozilla Europe, during the FOSDEM 2005 conference.

  37. World’s Firefox Day • www.worldfirefoxday.com

  38. and • Since March 30, 2005, the Google search engine has utilized the link prefetching feature of Firefox for faster searching. • Google, Inc. also recommends Firefox as the browser for its • Google has released four Extensions for Firefox, further affirming the company's interest in Firefox. • The upcoming version of Firefox will include protection against phishing scams, using technology that might come from Google.

  39. Google snaps up top Firefox programmer • Google has hired the leading programmer of the Firefox Web browser, the newest step in the search engine powerhouse's encroachment on Microsoft's turf. --By Stephen Shankland, Staff Writer, CNETNews.com

  40. From Ben Goodger’s blog • “As of January 10, 2005, my source of income changed from the Mozilla Foundation to Google, Inc. of Mountain View, California. My role with Firefox and the Mozilla project will remain largely unchanged, I will continue doing much the same work as I have described above.” • http://weblogs.mozillazine.org/ben/archives/007366.html

  41. Google Hires Second Firefox Coder • Me and the big "G" • “Following on the heels of Ben's announcement yesterday, I thought I'd post that I have joined Google as well. Like Ben, I will still be very much involved with the Mozilla project and community :-)” • Posted by Darin at January 25, 2005 02:35 PM

  42. Mozilla confirms it is taking in millions of dollars from the Firefox browser in March 2006, primarily through Google's searchbox, but declined to give an exact figure.

  43. On April 26th, Google ran an ad for Firefox on its popular homepage, giving the open-source Web browser a big marketing boost over their joint rival Microsoft. • The one-line text ad read: “Firefox with Google Toolbar: tabbed browsing, safer surfing.” “Thanks to the marketing team at Google for the support.” (Paul Kim, director of product marketing for Mozilla said in his blog.)

  44. If you are a website manager, Google is paying $1 for each new Firefox user you refer. • The campaign, called Explorer Destroyer, takes advantage of a new program by Google to pay users US$1 for each referral to Firefox made through Google Toolbar, according to the group’s website. • Google representatives have confirmed that the campaign is supported by Google and that payment are being made to those participating. • http://www.explorerdestroyer.com • http://www.killbillsbrowser.com

  45. Why did Google do that?

  46. Link to the course • Positive effect • Adam’s card game

  47. The Acquisition of YouTube

  48. Press Release: Google To Acquire YouTube for $1.65 Billion in Stock • On October 9, 2006 - Google Inc. announced that it has agreed to acquire YouTube, the consumer media company for people to watch and share original videos through a Web experience, for $1.65 billion in a stock-for-stock transaction. • Following the acquisition, YouTube will operate independently to preserve its brand

  49. About YouTube • Founded in February 2005 • Founders Steve Chen and Chad Hurley got frustrated when they were trying to share video with friends on the Internet and found the process too complicated • They set up www.YouTube.com which allows people to easily upload and share video clips • The site's fare now ranges from the very silly -- teenagers lip-syncing to pop music -- to the deadly serious -- soldiers' videos of the war in Iraq.

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