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Where are we, and where do we want to go? Benchmarking to influence strategy

Tuesday 7 June 2011 Woburn House, London. Where are we, and where do we want to go? Benchmarking to influence strategy. Dr Robin Kirby, Strategic Analyst, University College Falmouth. Strategic Analyst role. Bringing: Information Analysis Environment scanning Personal insight

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Where are we, and where do we want to go? Benchmarking to influence strategy

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  1. Tuesday 7 June 2011 Woburn House, London Where are we, and where do we want to go?Benchmarking to influence strategy Dr Robin Kirby, Strategic Analyst, University College Falmouth

  2. Strategic Analyst role • Bringing: • Information • Analysis • Environment scanning • Personal insight …into management decision making

  3. Strategic Analyst activities • Policy documents, reports, business plans • Risk management • KPI reporting • HEFCE and funder returns • National Student Survey, DLHE and league table analysis and action plans • Works closely with senior management team

  4. Tools of the trade

  5. Where are we now?

  6. Reality check:competitors / comparators • Student satisfaction • Graduate employability • Levels of demand • Fee levels • External indicators of quality & reputation • Course portfolio performance

  7. NSS benchmarking

  8. Course portfolio review

  9. heidi data for market share

  10. DLHE – in work or further study

  11. Where do we want to go?

  12. Business planning – 5 year targets • Student recruitment – University title • Research Degree Awarding Powers – metrics • Student satisfaction • Employability • Staff profile • Widening Participation • Diversification of portfolio

  13. ‘Digital Drift’ in the creative industries

  14. Regular benchmarking • Course portfolio review • National Student Survey and DLHE analysis and action plans • Reporting on KPIs and Strategic Plan objectives

  15. Project benchmarking • New business planning process • New course development process – market driven • 2012 tuition fees, access agreement, investment programme and value proposition • Funding bids – capital / additional student numbers

  16. Benefits of the role……and the approach • Faster, better quality decision making • Joined up decisions when large projects run concurrently • Challenging the hunch / anecdote / received wisdom • Measuring progress and staying on track • Establishing identity and position in the market

  17. Thank you. robin.kirby@falmouth.ac.uk www.falmouth.ac.uk

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