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Recognize this? Pages falling apart when turning page…. Stitching solves the problem!. Printforum 2009 Andreas Funke, Sales Director, Tolerans AB. What if news were as easy to find on print as online?. Stitching enhances navigation. Online. Print.
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Printforum 2009 Andreas Funke, Sales Director, Tolerans AB
Stitching enhances navigation Online Print
Longer life time 07.00 09.30 13.00 18.30 19.30
What if you had a newspaper that caused less littering? Stitching secures recycling
What if you had a newspaper that stayed together Stitching enhances the quality of your product.
What if you could attract more advertisers? Stitching gives: More targeted advertising Longer life time of ads Better packaging of supplements
What can you stitch? Compact formats: Tabloid formats Mini Berliner A4 Whole newspapers Sections Special issues Supplements
Where do you place a stitcher? Two basic types: • Ribbon stitchers • Cylinder stitchers Ribbon stitcher Cylinder stitcher
Your press can stitch! Most presses can stitch Ready off the press At full production speed Easy to install and maintain Less than 0,03 € cent/copy
Stitching gives The Hindu competitive advantages ”Stitching definitely adds values to our products, and combined with trimming, we can produce magazine-like products directly off the press.” ”It gives our products a better position and a higher value to readers and advertisers, especially since the competitive edge we are getting significantly overcompensates for the additional cost of stitching.” ”I’m quite happy to recommend stitching.” Mr Kasturi Balaji, Director at The Hindu
Stitching increases ad revenue to Swedish Dagens Nyheter ”Separately stitched sections have given more sales opportunities for commercial sections, special sections and wrap advertisements.” ”The main advantage is that the sales volume goes up.” Henrik Stangel, Sales Director, Dagens Nyheter, Sweden’s leading morning newspaper.
Stitching gives Metro a magazine feeling ”A stitched tabloid is significantly easier to handle while the reader is in transit, with all of the pages being kept together.” ”It also makes for a better looking product. Our aim is to give the newspaper more of a magazine feeling.” Henrietta MacEwen, Public Relations Executive, Metro, U.K.
Tolerans AB- the world leader in in-line stitching Global leader in in-line stitching for 40 years More than 1,700 installations in 70 countries No 1 in innovative stitching solutions Our mission: Ensure a worry-free stitching process
More than 1,700 installations around the globe • Some extracts: • The Times, U.K. • The Hindu, India • The Independent, U.K. • The Irish Times, Ireland • Metro International • Daily Mail, U.K • Le Monde, France • The Washington Post, U.S • Ringsted Dagblad, Denmark • Svenska Dagbladet, Sweden • Dagens Nyheter, Sweden • Helsingborgs Dagblad, Sweden • Saarbrucker Zeitung, Germany • De Telegraaf, Netherlands • ………
Stitching - Adds value to your newspaper Makes navigation concrete Increases your revenue You can start stitching now!