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The Marketing “Mix”

The Marketing “Mix”. Marketing Mix – 4Ps The marketing mix elements that make up an organization’s marketing program :. P roduct P romotion P rice P lace These are management decisions , controllable factors. Marketing function relates to many people, groups, and forces.

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The Marketing “Mix”

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  1. The Marketing “Mix”

  2. Marketing Mix – 4PsThe marketing mix elements that make up an organization’s marketing program: • Product • Promotion • Price • Place These are management decisions, controllable factors

  3. Marketing function relates to many people, groups, and forces

  4. Marketing’s first task: discovering consumer needs

  5. Marketing’s second task: satisfying consumer needs

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