Smoking du maurier is the right choice!

1. Smoking du maurier is the right choice! (or so they would have you think) Michael Sundberg www.prlog.org

2. What is the rhetorical situation? Du Maurier is the company. The list of reasons why the filter makes du Maurier better than other brands indicates that the audience already has experience smoking. A 1950s woman is shown.

3. What does the ad tell about smoking?It’s in style Painted nails Lipstick Cigarette held between her fingers Using black and white communicates smoking is classic and timeless.

4. What does the ad tell about smoking?It’s relaxing A smile on her face Eyes closed Head tilted back in a relaxed position

5. How does the company elevate itself above others?Through a careful choice of words The list backs up the claim of wisdom and gives evidence for the superiority of du Maurier over other cigarette brands.. The word “wisdom” implies a lot of thought and careful attention has been given to the creation of the product.

6. What effects do the colors and shapes have?Excitement, among other things The color red causes excitement and enhanced memory. The shape widens as it comes out, like light from a projector. This could cause the audience to associate the ad with the same things one would associate with the cinema. The way the color stands out amidst the black and white makes the cigarettes look more desirable..

7. Conclusion • The images convey a powerful, obvious message. • The colors and shapes work in more subtle, but still influential ways. • The well-chosen words add credibility to the ad. • With these tactics combined, the ad would have been quite effective for its intended audience.