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Marketing

Marketing. Chapter 13. What is Marketing?. The activities and strategies that result in making products available to satisfy the needs of customers while making profits for the companies that offer those products. The Evolution of Marketing. Applying the Marketing Process.

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Marketing

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  1. Marketing Chapter 13

  2. What is Marketing? The activities and strategies that result in making products available to satisfy the needs of customers while making profits for the companies that offer those products.

  3. The Evolution of Marketing

  4. Applying the Marketing Process

  5. The Marketing Environment Environmental Scanning: What factors will affect marketing activities/decisions?

  6. The Consumer Market • You cannot effectively sell to EVERYONE. • Market Segmentation • Based on what dimensions? Pg. 363 • Target Marketing • Mass marketing vs. niche marketing • Relationship marketing (customization) • Transactional marketing (pg. 365)

  7. Consumer Behavior What factors affect a consumer’s decision-making process? Marketers must study the influences that impact consumer behavior…

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